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2008 East
DIAMOND SPONSOR:
Data Direct
Frontiers in Data Access: The Coming Wave in Data Services
PLATINUM SPONSORS:
Red Hat
The Opening of Virtualization
Intel
Virtualization – Path to Predictive Enterprise
Green Hills
IT Security in a Hostile World
JBoss / freedom oss
Practical SOA Approach
GOLD SPONSORS:
Software AG
The Art & Science of SOA: How Governance Enables Adoption
PlateSpin
Effective Planning for Virtual Infrastructure Growth
Fujitsu
Automated Business Process Discovery & Virtualization Service
Ceedo
Workspace Virtualization
Click For 2007 West
Event Webcasts

2008 East
PLATINUM SPONSORS:
Appcelerator
Think Fast: Accelerate AJAX Development with Appcelerator
GOLD SPONSORS:
DreamFace Interactive
The Ultimate Framework for Creating Personalized Web 2.0 Mashups
ICEsoft
AJAX and Social Computing for the Enterprise
Kaazing
Enterprise Comet: Real–Time, Real–Time, or Real–Time Web 2.0?
Nexaweb
Now Playing: Desktop Apps in the Browser!
Sun
jMaki as an AJAX Mashup Framework
POWER PANELS:
The Business Value
of RIAs
What Lies Beyond AJAX?
KEYNOTES:
Douglas Crockford
Can We Fix the Web?
Anthony Franco
2008: The Year of the RIA
Click For 2007 Event Webcasts
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Data Services Layer and Its Role in SOA: Principles, Boundaries, Contexts and Possibilities
CareFirst Blue Cross Blue Shield's Mark Davydov to Present at SYS-CON's SOA World Conference & Expo, June 23-24, in NYC

The ever-increasing movement towards implementing complex SOA-based applications has triggered a direct attention of leading industry researchers and practitioners to the subject of layering in such applications, in general, and the relationship between the fields of database engineering and SOA, in particular. Common notion of interoperability, loose-coupling between consumers and providers, and complexity-hiding, and demands for enabling extensive reuse of application services to address unforeseen business requirements for new user types, for new types of information and for new composite views has brought to the forefront the concept of Data Services Layer (DSL) as a distinct architectural layer. DSL is an essential part of an application architecture that combines data access functions and corresponding database structures and promises ensuring the next harvest for SOA ROI.

This presentation thoroughly examines the concept of DSL from an architectural and development perspective to reveal significant principles, context, and interrelationships that, in turn, allows focusing on patterns, best practices, design strategies, and proven solutions using the key technologies including semantic models of XML data, XQuery, and popularized SOA-driven commercial and open source database implementations that moved aggressively toward explicit support of SOA, for example, Microsoft SQL Server 2005, IBM DB2 Viper, XAware Open Source 5, and Apache Tuscany.

Sponsor SOA World Conference & Expo
Submit Your Speaking Proposal
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Speaker Bio: Mark M. Davydov is an internationally recognized expert on software architecture, and software evolution and reuse. Dr. Davydov is the author of over 100 highly acclaimed articles in industry leading publications and vendor technical forums such as IBM developerWorks and Oracle Technical Network. His 2001 book "Corporate Portals and e-Business Integration - A Manager's Guide", introduced many ideas that influenced the progression of Service-Oriented Architecture and the Web Services model. He is a frequent presenter and panel participant at international conferences on software architecture and service-oriented computing, e.g., ICSOC04, WICSA 2004, FinanceCom05, ECIS 2005, WEBIST 2006, etc.

Dr. Davydov is Director of Systems Development at CareFirst Blue Cross Blue Shield and technology advisor to several industry consortiums such as Connected Health and HL7. Dr. Davydov did his graduate work in applied informatics at the State Academy of Chemical Engineering, and received post-doctoral training in computer science at the Karpov Scientific and Research Institute of Physical Chemistry, both in Moscow, Russia.

SYS-CON’s SOAWorld Conference & Expo
Sponsors and Exhibitors

SYS-CON's SOAWorld Conference & Expo events are sponsored by the world's leading SOA technology providers, including:

  • DataDirect (Diamond Sponsor)
  • Intel (Platinum Sponsor)
  • Red Hat (Platinum Sponsor)
  • Green Hills Software (Platinum Sponsor)
  • Fujitsu (Gold Sponsor)
  • Novell / Platespin (Gold Sponsor)
  • Ceedo (Gold Sponsor)
  • Software AG (Gold Sponsor)
  • 3PAR (Silver Sponsor)
  • APC (Silver Sponsor)
  • Certeon (Silver Sponsor)
  • Web Age Solutions (Silver Sponsor)
  • WSO2 (Silver Sponsor)
  • Stoneware (Silver Sponsor)
  • AppStream (Expo Sponsor)
  • Astaro (Expo Sponsor)
  • Composite Software (Expo Sponsor)
  • Grid Dynamics (Expo Sponsor)
  • InstallFree (Expo Sponsor)
  • Nastel (Expo Sponsor)
  • Managed Methods (Expo Sponsor)
  • Farata Systems (Expo Sponsor)
  • Splunk (Expo Sponsor)
  • Xsigo Systems (ExpoSponsor)
  • DataSynapse (Expo Sponsor)
  • Mellanox Technologies (Expo Sponsor)
  • Marathon Technologies (Expo Sponsor)
  • MQ Software (Expo Sponsor)
  • RingCube (Expo Sponsor)
  • Reflex Security (Expo Sponsor)
  • Skytap (Expo Sponsor)

Sponsorship and Exhibit Opportunities Offered on a First-Come First-Served Basis
To inquire about sponsorship and exhibit opportunities please contact Carmen Gonzalez at 201-802-3021 or by email at events(at)sys-con.com. Currently, a limited number of sponsorship and exhibition packages with multiple sponsorship discounts are available for the following international events:

13th International SOAWorld Conference & Expo 2008 - East
June 23-24, 2008, New York City (www.soaworld2008.com)

14th International SOAWorld Conference & Expo 2008 - West
November 20-21, 2008, San Jose, CA (
www.soaworld2008.com)

15th International SOAWorld Conference & Expo 2009 - Europe
January 26-27, 2009, London, England

The Most Distinguished SOA Faculty at the Upcoming
June 23-24, 2008 Conference in New York City
SYS-CON’s upcoming “13th International SOAWorld Conference & Expo” faculty includes such distinguished speakers as: Al Aghili (Managed Methods), Andi Mann (Enterprise Management Associates), Ariel Cohen (Xsigo Systems), Ben Rudolph (Parallels), Bob Lozano (Appistry), Bob Quinn (3Leaf Systems), Brian Martin (IBM), Carlo Innocenti Ph.D. (DataDirect Technologies), Chris Shayan (Ashna Samane), Doc D'Errico (EMC Corporation), Domenic Alcaro (APC), Donato Buccella (Certeon), Etay Bogner (Neocleus), George Pradel (Vizioncore), Geva Perry (GigaSpaces), Glen Daniels (WSO2), Gordon Hunt (Real-Time Innovations), Gordon Jackson (DataSynapse), Gregory Brail (Sonoa Systems), Harry Petty (Brocade), Hubert Yoshida (Hitachi Data Systems), Ian Thain (Sybase), Jacek Kruszelnicki (Numatica Corporation), Jeremy Geelan (SYS-CON Media), Joe McKendrick (WebServices.org), John Goodson (DataDirect), John Senor (iWay Software), JP Morgenthal (GXS), Keith Swenson (Fujitsu), Ken North (Computing, LLC), Kenon Owens (VMware), Kevin Epstein (Scalent Systems), Koen Aers (Red Hat/JBoss), Kyle Gabhart (Web Age Solutions), Mario Dal Canto (SIMtone), Mark Davydov Ph.D. (Blue Cross Blue Shield), Mark Hapner (Sun Microsystems), Mark Milligan (VirtualLogix), Matt George (Fidelity Investments), Michael Carey Ph.D. (BEA Systems), Michael Gorman (Whitemarsh Information Systems), Mike Pizzo (Microsoft), Miko Matsumura (Software AG), Nikita Ogievetsky (Morgan Stanley), Paul Lipton (CA), Paul Rivot (IBM), Peter Manca (Egenera), Phil Morris (Sun Microsystems), Pierre Fricke (Red Hat / JBoss), Ravi Gururaj (VMLogix), Rich Lechner (IBM), Rich Schreiber (Nastel Technologies), Richard Mark Soley (OMG), Robert Steward (DataDirect), Ron Williams (Tivoli Software), Sean Derrington (Symantec), Shai Fultheim (ScaleMP), Simon Crosby (Citrix), Stephen Herrod (VMware), Stephen Pollack (PlateSpin), Tom Bishop (BMC Software), Tom Woteki (Cisco), Ursula Sinkewicz (Fidelity Investments), Vern Brownell (Egenera), Victoria Livschitz (Grid Dynamics), Yakov Fain (Farata Systems), Zoran Cakeljic (Virtual Iron).

About SOA World Magazine News Desk
SOA World Magazine News Desk (formerly Web Services Journal) trawls the world of distributed computing and SOA-related developments for the latest word on technologies, standards, products, and services and brings key information to you in a timely and convenient summary form.

XML JOURNAL LATEST STORIES . . .
A few years ago, a British newspaper speculated on what might be the Web equivalent of the Seven Wonders of the World, and received suggestions that were hardly surprising: Google search, the Amazon.com e-tail portal, the eBay auction mechanism, etc. But that was back in 1991, before F...
A round-up of the many themes and topics of interest to infrastructure architects, developers and IT managers featuring at SYS-CON's Cloud Computing Expo being held November 19-21, 2008 at The Fairmont Hotel in San Jose, California. The conference is expecting a record turnout of senio...
SYS-CON Events announced today that the leading global SOA, Virtualization, Cloud Computing and Open Source technology provider FreedomOSS named "Gold Sponsor" of SYS-CON's SOA World Conference & Expo which will take place November 19-21, 2008, at the Fairmont Hotel in the heart of Sil...
Cloud Computing offers significant benefits over traditional solutions for deploying production systems as well as for conducting development and testing activities. This session will distill the unique characteristics of clouds and describe how to best think about deployments in the c...
Intel has just released Intel XML Software Suite 1.2. This latest release helps maximize XML performance, while minimizing the effort for any Enterprise, SOA, SaaS, and Web 2.0 based applications. Intel XML Software Suite 1.2 optimizes XML application performance, takes full advantage ...
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