TEL AVIV, Israel, December 10 /PRNewswire/ -- Trivya (On Net) Ltd (http://www.trivya.com/) positively sums up 2007 in light of the successful launch of its online community and games platform TriviaOnNet.com, which already acceded the 20,000 registered users target. The milestone was hit within two months of the site commercial launch in early October and well ahead of initial expectations.

Following the successful launch TriviaOnNet.com became the internet's primary provider of real time, multiplayer cash trivia games. As he takes stock of the achievement, Trivya's CEO Idan Miller - a 10 years veteran executive and entrepreneur in the fields of E-commerce and E-Gaming - states that online trivia is the next big trend in the internet gaming market: "Trivia is a game with deep roots and a widespread appeal. Trivia contests, quiz shows, and board games have been popular for decades, and it is only natural to introduce this favorite game to the medium that is dominating our leisure time and entertainment in the 21st century."

The appeal of TriviaOnNet.com, according to Miller, comes from the innovations enabled by the new medium: "Thanks to the unique characteristics of the internet, online games are extremely compelling compared to traditional forms of trivia games as they are available 24/7, offer an endless pool of new people to play with, and the prizes reach thousands of dollars."

When asked to evaluate the potential size and value of this market, Miller says the numbers are staggering: "According to industry research there are twenty two million online fun Trivia players in the US alone and the online cash money skill games market is expected to reach one billion Dollars by 2009 with annual growth of 25% - 35% in the next 5 years." Miller adds that "as the games cover a wide range of topics, this product has an extremely wide appeal - from sports fans to art lovers - the possibilities and depth of this market are practically endless."

Surprisingly, Trivya welcomes any new competition in its field: "When it comes to establishing a new market, nothing can be better than competitors who share the load of educating potential customers. All those other companies contribute further exposure to online trivia games in general, yet they fail to compare to our product" explains Miller. "While we established a solid and lively community of real players who interact and play with each other, other trivia products are based on playing against the computer - undoubtedly a truly inferior playing experience."

"TriviaOnNet.com is now synonymous with online trivia games" Miller recaps, and reports that in light of upcoming strategic agreements the company is initiating with leading entities in both the traditional and the electronic media, "it is clear beyond doubt that any new element trying to enter the online trivia market will now face a practically impassable barrier." As for his forecast for 2008, Trivya's CEO predicts a steady growth in customers and revenue "thanks to our outstanding technology, aggressive marketing, and tenacious expansion of business activity".

Contact: Offer Hush +972-9-9577611 support@googess.com

CONTACT: Offer Hush, +972-9-9577611, support@googess.com