David Linthicum, the CEO of the Linthicum Group, and EAdirections, announced the formation of an alliance to provide superior SOA and Enterprise Architecture consulting and advisory services to their new and existing clients within the emerging SOA and Enterprise Architecture services market space.

With over 50 years of combined experience as consultants, analysts, and enterprise architects, EAdirections is uniquely positioned to deliver world-class support to your enterprise architecture efforts, and now more focus on the discipline of SOA as well. Where EAdirections will provide exceptional guidance with the more holistic notion of enterprise architecture, the Linthicum Group will focus on the specialized and changing world of SOA and how it links back to the core enterprise architecture.

“EAdirections provides relationship-based advisory services to improve the effectiveness of EA teams, IT leaders, and business executives,” says Tim Westbrock, managing director at EAdirections. “This alliance with the Linthicum Group brings together the best practices in both enterprise architecture and SOA, creating a depth of knowledge that will ensure that our clients are successful the first time. Our mission in working with David is to help bring together the two camps of professionals generally working separately on EA and SOA within a company."

“SOA is a core component of a healthy enterprise architecture,” says David Linthicum, CEO of the Linthicum Group, LLC. “By working with EAdirections, we’ll be able to provide a complete set of services that span all aspects of enterprise architecture, including those seeking the value of SOA.”

David Linthicum To Present at SOA World Conference & Expo
In this session he’ll talk about the notion of the Universal SOA, and how to prepare your SOA to see the outside world, and the emerging Web. It's clear that many of the services we consume and manage going forward will be services that exist outside of the enterprise, such as subscription services from guys like Salesforce.com, or perhaps emerging Web services marketplaces. This is "outside-in" SOA, in essence reusing service in an enterprise not created by that enterprise, much as we do today with information on the Web. Thus, those services outside of the enterprise existing on the Internet create a "Universal SOA" - ready to connect to your enterprise SOA, perhaps providing more value. This is nothing new, by the way; we've been talking Universal SOA for some time now, at least the notion, and we are just seeing bits and pieces appearing today.

Speaker Bio: David S. Linthicum is an internationally known application integration and service-oriented architecture expert. In his career he has formed many of the ideas for modern distributed computing including EAI (Enterprise Application Integration) and B2B application integration, and service-oriented architecture (SOA) approaches and technology in wide use today. He's held key technology management roles with a number of organizations including CTO of Mercator, SAGA Software, Mobil Oil, EDS, AT&T, and Ernst and Young. In addition David was an associate professor of computer science for eight years, and continues to lecture at major technical colleges and universities. He has authored over 500 articles for major computing publications, and has monthly columns in several popular industry magazines. His latest book, Next Generation Application Integration, was just released and is already a bestseller.