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Ann and Nancy Wilson of Heart Are No fans of Sarah Palin! Heart Wants to Be Ripped Out of Republicans’ Campaign The duo requested that their song would no longer be used to promote Sarah Palin’s i
Sep. 5, 2008 07:17 PM
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comScore Announces New 'Visits' Metric For Measuring User Engagement
comScore Media Metrix today released its monthly analysis of U.S. consumer activity at top online properties and categories for February 2007 and introduced a new suite of metrics based on site 'visits.' The 'visits' metric, defined as the number of times a unique person accesses content within a Web entity with breaks between access of at least 30 minutes, is a way of measuring the frequency with which a person views content, thereby illustrating a key component of user engagement. Included among the new suite of metrics are: total visits, average minutes per visit, average visits per visitor, and average visits per usage day.
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