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MetaCarta Expands Geographic Information Retrieval to Google Earth, ESRI ArcGIS Explorer and NASA World Wind 3D Mapping Software

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CAMBRIDGE, MA -- (MARKET WIRE) -- 02/26/07 -- MetaCarta®, Inc., the leading provider of geographic intelligence solutions, today announced support for KML (Keyhole Markup Language) for MetaCarta Geographic Text Search (GTS) and MetaCarta geOdrive. For the first time, companies and governments can now search unstructured text documents for geographic locations and visualize these references on a map using Google Earth, ESRI ArcGIS Explorer or NASA World Wind interfaces.

MetaCarta Geographic Text Search (GTS) automatically identifies geographic references using advanced natural language processing (NLP) in unstructured content found in RSS news feeds, Microsoft Office files, Adobe PDF, web sites (HTML) and text files. GTS assigns a latitude and longitude to these references so that users can visualize patterns on a map. This helps companies and government organizations to "connect-the-dots" visually.

KML is a file format used to display geographic data and imagery in a browser or user interface, such as Google Earth, ArcGIS Explorer and NASA World Wind. A KML file is processed in much the same way that HTML (and XML) files are processed by web browsers. Like HTML, KML has a tag-based structure with names and attributes used for specific display purposes.

"The advancements in standard interfaces for geographic information retrieval have enabled new accessibility across a broader set of technologies and applications," said Mark Smith, CEO and Executive Vice President of Research at Ventana Research. "MetaCarta is a key industry provider of technology that enables unstructured content to be location aware. By supporting KML, the MetaCarta solution can become more easily adopted by any organization."

"MetaCarta continues to expand its geographic search capabilities to new markets," said Claudine Bianchi, vice president of marketing at MetaCarta. "With this announcement, we continue our strategy to be map-agnostic."

About MetaCarta

MetaCarta, Inc., a provider of geographic intelligence solutions, provides users with map-driven geographic search, geographic referencing, and data visualization capabilities. MetaCarta products make data and unstructured content "location-aware" making that information geographically relevant. These innovative solutions make it possible for customers to discover, visualize, and act on important location-based information. Founded by a team of MIT researchers in 2001, MetaCarta is privately held, with US headquarters in Cambridge, Massachusetts and offices in Vienna, Virginia and Houston, Texas. For more information, please visit www.metacarta.com.

MetaCarta is a trademark of MetaCarta, Incorporated. All other product or corporate references may be trademarks or registered trademarks of their respective companies.

Contact:
Lisa Allocca
Red Javelin Communications, Inc.
(978) 470-2227
Email Contact

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