Salesforce's Peter Coffee will be running a Data Quality, Data Access and Data Services Workshop on November 20, 2008, at SYS-CON's DataServices World 2008 West. In this session, a panel of instructors will present a hands-on session focusing on data quality, data services and data access issues, problems and solutions. The workshop is an opportunity for audience members to view and discuss problems with a panel of experts. The goal of the session is to engage the audience using walk throughs, examples, and a question and answer (Q&A) session. The operative principles are interactivity and dialogue.

Other participants include: Tom Tague (Reuters), Stef Damianakis (Netrics) and Carlo Innocenti (DataDirect).

Speaker Bio:
Peter Coffee, former Technology Editor of enterprise IT journals PC Week and eWEEK, works with corporate and commercial application developers to build a community based on Force.com: the SalesForce.com Platform-as-a-Service (PaaS). He has 25 years' experience in guiding the adoption and management of innovative information technologies and practices as a developer, consultant, educator, and internationally published author; he has been a keynote speaker, moderator or presenter at IT events throughout the U.S. as well as in England, Canada, Mexico, Brazil, China, Singapore, India and Australia.

Coffee was previously the first manager of PC planning at The Aerospace Corporation, and before that was a Senior Engineer in arctic project management and chemical facility construction for several divisions of Exxon Corporation; he holds an engineering degree from MIT and an MBA from Pepperdine University, and has been a faculty member at Pepperdine and UCLA (computer science), and Chapman College (business analytics). He is the author of two books, 'How to Program Java' and 'Peter Coffee Teaches PCs.'

Sessions at DataServices World 2008 West at SOA World 2008 West, the one-day event being held November 20 in The Fairmont Hotel, San Jose, CA , include

Ken North - DataServices World Chair, KNComputing, LLC Information Retrieval, Data Sharing and Cheap Computing: Hindsight and Foresight	Susan Malaika - Senior Technical Staff Member, IBM Universal Services for SOA, WOA, Cloud and XML Data
Parand Darugar - Director of Software Architecture, Yahoo! Data Processing in the Cloud	Peter Coffee - Director of Platform Research, SalesForce.com Workshop: Data Quality, Data Access and Data Services
Jeff Vroom - Principal Scientist, Adobe LiveCycle Data Services: Declarative Data Management	Rob Steward - VP of Research and Development, DataDirect Technologies SOA, WOA and Cloud Computing: The New Frontier for Data Services
Dr Michael Carey - Professor, University of California at Irvine Services Modeling: Data Modeling in the SOA Age	Geoff Brown - Founder & CEO, m2mi Corporation Modeling & Machine Intelligence

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