Joe McKendrick recently wondered if there is too much "whining" and not enough action on SOA? in a ZDNet post. He was responding to post by Nicholas Petreley of CIO.com on Less SOA QQ and More SOA Pew Pew.

Let me translate: QQ means whining and Pew Pew means action. To be more specific the urban dictionary offers some definitions of Pew Pew: Sound made by lasers, usually related to star wars.  And  also a common term in the world of Warcraft most typically meaning to do damage, or perform a combat action.

So is Nicholas telling us to ready-fire-aim?  Joe points out that there is already a lot of SOA action. He adds, "there is nothing wrong with a good rousing debate on what SOA means for an organization. Perhaps there should have been more debates like this before companies invested millions in ERP and CRM systems in the past."  So if whining becomes debating, this can be a good thing.

SOA can create agility and some incredible efficiencies, but there are a lot of issues to resolve before plunging in, unless you want to do a lot of pew pew (e.g., damage). For example, because of the complexity that comes with orchestrating multiple services, work out governance issues in advance. 

We also suggest looking at three key issues to consider before attacking an SOA strategy.

• Second, enable more parallel activities to leverage assets more rapidly and take advantage of SOA. This is where Service-Oriented Virtualization comes into play -- if you can prune off those interdependencies upon other technologies by Virtualizing the rest of your architecture, it enables each team to be productive throughout the lifecycle.
• Third, we cant test as an event along a life cycle anymore, and think that this is enough. You need ongoing Continuous Validation, because services are coming from multiple sources which might change. Without this validation capability, it is impossible to know if your SOA Policies are actually being carried out in the real world, as there are multiple changing elements that can affect the workflow.

The factors can help with the SOA debate -- which is a better approach than either QQ or pew pew.

SOA Technology Providers and Contributors in 2008-2009
The following companies are among the providers and contributors of SOA technology: 3PAR, Accenture, AccessFlow, Active Endpoints, Active PDF, ActiveState, ADP, Agile Path, Agilent, Akamai, Altova, Amber Point, AMD, Antenna, Apatar, APC, Appcelerator, Appistry, AppSense, AppStream/ Symantec, Apptricity, Astaro, Asychrony, Attune Systems, Autodesk, Avorcor, Aztec Software, Azul Systems, BEA, B-hive, Black Duck Software, Blue Coat, Blue Note Networks, BMC, Borland, Business Objects, CA, Cacheon, CapClear, Cast Iron Systems, Ceedo, Certeon, Cherry Road Technologies, Cigna, Cisco, Cision, ClearApp, Cognos, Component Source, ComponentOne, Composite Software, Compuware, Coral8, Covalent, Cretaceous Software, Critical Watch, Crosscheck Networks, Curl, DataDirect, DataSynapse, Day Software, eBay, Elementool, Elixir Technology, Embarcadero, EMC, Endeavors Technologies, Ensim Corporation, Entegrity, Enterprise DB, Epicor, ESRI, Evident Software, eviware, F5 Networks, Farata Systems, Fiorano, Forum Systems, Freedom OSS, Fujitsu, GemStone Systems, GigaSpaces, Green Hills Software, Grid Dynamics, GT Software, GXS, HCL Technologies, Herzum Software, HP, IBM, Illustro, ILOG, Informatica, Infragistics, Infusion Developers, Initiate Systems, InstallFree, Intel, Intelesis, Intellium, InterSystems, Intrepid Solutions, Intuwave, IONA, IT Toolbox, Itellix, iTKO, JackBe, Jive Software, JNet Direct, Juniper Systems, JustSystems, Kaazing, Kapow Technologies, Kidaro, Krugle, Laszlo Systems, Layer 7 Technologies, Levanta, Lingo Systems, Lombardi Software, Magic Software, Managed Methods, McAfee, Megapath, Mellanox Technologies, MG Software, Microsoft, Mindbridge, Mindreef, MindTouch, MiracleSoft, MKS, MomentumSI, MQ Software, Mule Source, NASTEL, Nexaweb, NextAxiom, Nextel, Nokia, Nortel Networks, OASIS, Object Builders, ObjectFocus, Odyssey Software, Opalis, Openmake Software, OpenSpan, OpTier, Optio Software, Oracle, Parallels, Parasoft, Pervasive Software, PlateSpin/ Novell, Progress Software, Prolifics, Protecode, Quest Software, Questra, Raxco Software, Recursion Software, Red Hat, Reflex Security, Research & Markets, RadiantLogic, Ring Cube Technologies, Riptide Software, Rogue Wave Software, rPath, RSA Security, SAIC, Salesforce.com, SAP, Satyam, Scalent Systems, Seagull Software, Securent, Sherpa Software, Sierra Systems, Skytap, Skyway Software, SOA Software, Software AG, Sonic Software, SourceGear, Spike Source, Splunk, SpringSource, Starcom Worldwide, Stoneware, Stonewater Systems, Strike Iron, Sun Microsystems, Sybase, Tenfold, Thinstall, TIBCO, Tidal Software, Tideway Systems, Trivera Technologies, TwoConnect, Vastera, Verari Systems, Verio, Vertigo, Vignette, Virtual Iron, Visual Mining, Vitria, VMware, Vocus, Vordel, Web Age Solutions, webmethods, Whizlabs Software, Wipro, WSO2, XAware, Xsigo Systems, ZapThink and Zimbra.