BillShrink launched a price comparison site dedicated to the new iPhone 3G (www.billshrink.com/iphone), helping consumers decide whether the highly-anticipated device is the right purchase for their individual needs. BillShrink is a new, free online service that helps consumers save money by making continuously updated, personalized, usage-based money-saving recommendations, and its new comparison site allows consumers to navigate the complex iPhone 3G/AT&T combo pricing.

With the debut of Apple’s iPhone 3G on July 11, consumers around the world will be considering the purchase now that the cost of the device has decreased to $199. However, sole carrier AT&T’s tiered subscription plans make it immediately clear that the true cost of the iPhone is going to be significantly more than the ticket price, depending on the contract. In addition, each consumer will use their phone differently, and many features are now charged with premium pricing, so it’s difficult to predict how much an individual will pay.

“With the announcement of the new iPhone 3G, the first question that enters everyone’s mind is: ‘What is this going to cost me? Is this new phone actually cheaper?” said Peter Pham, CEO of BillShrink. “BillShrink can answer with accurate data and invaluable insight, fulfilling our promise to change the way consumers interact with providers for their most common and frustrating bills.”

To ensure consumers are completely informed before they make their purchase, BillShrink created a unique analysis of the complex pricing structure, using its revolutionary technology to collect millions of data points for cell phone plans and then match it against each user’s specific need and geographic location. Individuals can simply enter their zip code and cell phone usage behavior, plus desired text and data features, to see how much the iPhone 3g will actually cost them, or even import a past bill to get exact pricing.

Web technology has finally evolved to a place where cell phone providers’ data is available to consumers, allowing BillShrink to distill millions of rate plan combinations to simple, personalized, actionable recommendations.  BillShrink’s technology examines early termination fees, coverage by zip code, sign up fees, one-time costs, family plans, and all the other ways services providers confuse consumers, and the end result is the best plan package. 

As the consumer’s personal advisor for managing everyday services – such as cell phone plans and credit cards, which often lead to consumer frustration and complicated bills, BillShrink automatically monitors the market’s millions of continuously changing product combinations, as well as each person’s individual usage behavior. BillShrink then matches up-to-date product information and terms against current usage patterns to deliver simple, apples-to-apples comparisons and personalized, actionable money-saving recommendations. 

For more information on BillShrink contact Amy Jackson, amy@atomicpr.com at Atomic PR.