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Top 10 cool things listed by GamePro. Look for more lists as the month progresses. I like the steel rubber band gun. Is Obama using a Zune? No way! Look out for Microsoft Blue Edition Software. Its fa
Dec. 4, 2008 05:38 PM
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Cloud Computing News Desk
Merrill Lynch Estimates "Cloud Computing" To Be $100 Billion Market
What do the following companies all have in common: Amazon, Microsoft, Google, EMC, VMware, IBM, Sun, Dell, Akamai, SalesForce.com, NetSuite, and Activision. Answer: Cloud Computing. Merrill Lynch analysts reckon that by 2011 the volume of cloud computing market opportunity will amount to $160BN, including $95BN in business and productivity apps (e-mail, office, CRM, etc.) and $65BN in online advertising.
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Merrill Lynch's estimate most likely does not include the rising number of smaller providers entering the SaaS marketplace. For instance, www.HostedDatabase.com, is a product from a small company but offers very simple-to-use template applications. This company along with others aim to compete at the lower end of the spectrum, off the radar of larger players like Salesforce.

Whilst Amazon, Google, etc. get a lot of the press, there is a good ecosystem of smaller vendors offering cloud computing products - e.g. in the web hosting market these include [http://www.mediatemple.net MediaTemple], [http://www.mosso.com Mosso], [http://www.gogrid.com GoGrid] in the US and [http://www.elastichosts.com ElasticHosts], [http://www.flexiscale.com FlexiScale] in the UK.


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