In every field of design one of the first things students do is learn from the work of others. They study and break down real-world examples in order to understand the underlying principles and patterns that make for successful design. Then they learn to apply these to their own set of problems. The real trick is to apply them in a nuanced manner. To be nuanced is 'to be sensitive to delicate differences of style.' Most of the art in crafting a rich experience on the Web can be summed up with this one word - 'nuance'.

Over the last 24 years Bill Scott has been involved in the study of nuanced design in crafting rich interfaces, so who better at the 6th International AJAXWorld RIA Conference & Expo to address the topic "Crafting Rich Web Interfaces" than the UI and UX guru who is currently Director of User Interface Engineering at Netflix.

Prior to joining Netflix, he led the effort to launch the public Yahoo! Design Pattern Library where he cataloged many examples of common design patterns. More recently Scott has been working on an upcoming O'Reilly book on design that explores the nuance of rich Web interfaces.

In this talk, Scott will summarize his study of rich interaction with just six design principles. Each principle is illustrated with a set of design patterns and real world examples. Each example will be broken down to tease out the nuance of good design. In addition the not-so-good examples will be illustrated as 'anti-patterns' to avoid.

The six principles to be discussed are:

• Make it Direct
• Keep it Lightweight
• Stay on the Page
• Offer an Invitation
• Use Transitions
• React Immediately

• The CTO of Adobe - Kevin Lynch (Keynote) 

• Microsoft's Corporate VP of Silverlight - Scott Guthrie (Keynote)

• The discoverer of JSON - Douglas Crockford
• The creator of jQuery - John Resig
• Engineering manager of the YUI Team at Yahoo! - Eric Miraglia
• Senior Evangelist, Amazon - Jeff Barr
• Architect at eBay - Michael Galpin
• Principal Information Architect at Travelocity - Adam Polansky
• Developer Advocate at Google - Christian Schalk
• Group Program Manager at Microsoft - Brad Abrams 
• Director, User Interface Engineering at Netflix - Bill Scott
• VP of Engineering at TripIt.com - Andy Denmark 
• Chairman & CEO of WaveMaker - Chris Keene
• CTO of Pathfinder Development - Dietrich Kappe
• Sun's AJAX Architect - Greg Murray
• Technology Evangelist for Web Services and Web 2.0 Apps at Sun - Arun Gupta
• Senior Engineer and Designer, Yahoo!  - Nate Koechley
• President and senior trainer at Object Training Group - James Harmon
• Lead Developer of the Qcodo Development Framework for PHP - Michael Ho
• VP of Business Development at CommuniGate Systems - Jon Doyle
• Sr. Developer at the creative agency Magnani Caruso Dutton - Mike Girouard
• Lead Developer for the Oracle Fusion Middleware Integration Platform - Rakesh Saha
• UI Architect at Edream Solutions - Sue Googe
• System Operations Manager at EngineYard - Yehuda Katz
• Senior Technology Evangelist at Microsoft - Laurence Moroney
• Co-Founder & COO of Concept Solutions - John Krahulec
• Co-Founder & COO of Finicity - Nicholas Thomas
• Principal Consultant, Experience Design at Molecular - Evan Gerber
• Principal Engineer, VeriSign - Karthik Shyamsunder
• Chief dragon-wrangler for Komodo - Shane Caraveo
•  Principal Software Developer, Red Hat - Thomas Heute
• Operations Manager of the OpenAjaxAlliance - John Ferraiola
• Web Theorist, IBM - Andrew Donoho
• Tech Lead of the Spring Faces project  - Jeremy Grelle
• Senior Consultant at SpringSource - Rossen Stoyanchev
• Security Architecture Consultant at OneStopAppSecurity.com - Neil Smithline 
   

AJAXWorld RIA Conference & Expo 2008 West
The days when AJAX is the only game in town are over, and the 6th International AJAXWorld RIA Conference & Expo in San Jose, CA, on October 20-22, 2008 is your chance to come and see it and hear it for yourself.

Because it's easy to misjudge priorities and invest in the wrong technology, AJAXWorld will help you invest in the right one for your particular business. It will help you find the optimal balance between business needs, technology potential, and enhanced user experience. AJAXWorld RIA Conference & Expo 2008 West is where you can find what you're going to need for business survival and Web success in 2008, 2009 and beyond.

AJAXWorld's 80+ technical sessions, Keynotes, Power Panels and General Session Demos will help you determine which Rich Internet Technology will provide the most meaningful impact in your business, organization or service. The conference program aims to inform and inspire you toward the detailed implementation plan that you're going to need in the next 12 months in your own initiative whether that's SaaS, financial services, healthcare, enterprise portals, ISV applications, or whatever.

The Expo floor additionally will allow you to follow up on the premier solutions already available and to choose which best suits your needs.

Click here to Attend and Save $400 on Golden Pass
(Expires June 13th, 2008)

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