Parallels Desktop 3.0 is a Mac system utility that allows users to run Windows, Linux, and more side-by-side with Mac OS X on any Intel-powered Mac, without rebooting. Parallels’ Mac virtualization technology has won over 25 major industry awards and is used by more than 850,000 users every day.

• Runs Windows programs like native Mac applications with Parallels Coherence feature
• Opens Windows files with Mac apps and Mac files with Windows apps using Parallels SmartSelect feature
• Shares files and folders between Windows and Mac OS X via “drag-and-drop”, shared folders, and the new Mirrored Shared Folder utility, which gives users access to important documents with single-click simplicity from either Windows or Mac applications.

SYS-CON’s Virtualization Journal’s “Readers’ Choice Awards”
SYS-CON's Virtualization Journal announced today its first annual Virtualization Readers' Choice Awards. SYS-CON's Readers' Choice Awards, also known as the "Oscars of the Software Industry" has been one of the most prestigious industry award programs for more than a decade. This year's virtualization awards will be given in 17 categories and award-winning products and services will be selected by Virtualization Journal readers.

Virtualization takes the cost and complexity out of IT, and can even help us reduce the CO2 footprint. IDC has stated that the virtualization services market alone is going to reach $11.7 billion by 2011 and in general this technology, which has been around for a good number of years, seems suddenly to be on everyone's mind.

In short, Virtualization is fast becoming a key requirement for every server in the data center, enabling increased workloads in server consolidation projects, efficient software development and testing, resource management for dynamic data centers, application re-hosting and compatibility, and high-availability partitions.

The tipping point, though - as anticipated by industry experts already back in 2005 - seems to be coming in 2008.