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'I XML'...'I XML too'

'I XML'...'I XML too'

It's always exciting to come back after a successful venture and talk about the results. XML-Journal hit the newsstands in March and, from all accounts, is a resounding success. This tells me two things: (1) there's a critical need for a good source of XML technology out there in the enterprise computing market today; and (2) our SYS-CON readers have great faith in SYS-CON's ability to deliver excellent quality publications for the computing and business community.

You'll find that the quality of our publication adheres to the high standards set by our sister publications such as JDJ and CFDJ. In this issue, in addition to our regular columns, we have articles that focus on XML's integration with other business environments like the Web presentation layer and databases. You'll also find XML-J's interview with Jeremy Allaire regarding Allaire Corporation's XML initiatives.

I've received a number of e-mails about magazine circulation, subscriptions and so forth. While I'm happy to get the e-mail, for specific issues questions will be answered faster if you contact the folks at SYS-CON who actually do the work: subscriptions and circulation ­ [email protected]; Web site inquiries ­ [email protected]; article proposals ­ [email protected] / [email protected]; advertising: [email protected].

One and One Makes Eleven
Buy, acquire ­ and to heck with the Build option. That's the name of the game today. Because of the fast time-to-market pressures, an increasing number of companies creating business applications are averse to the "Not Invented Here" syndrome (I am so happy about this). In turn, most of the vendors that play the role of application enablers are buying/acquiring functionality that they lack. Outsourcing is no longer considered a feasible option. In addition, financial analysts have a voracious appetite for acquisition moves. The market is full of new kids on the block just waiting to be bought out.

XML vendors are no exception. Since XML is a recently established technology, several vendors are coming up with new ideas (or new ways to do old things) and offering them to the general public. All this reminds me of the movie Spartacus. There's a memorable scene toward the end of the movie when Spartacus' defeated soldiers stand up one by one shouting, "I'm Spartacus," to prevent the Roman soldiers from identifying and crucifying Spartacus (Kirk Douglas). Similarly, the XML marketplace is rapidly being populated with vendors who want the market to know that they "do XML." I can almost hear the echoes of "I XML"..."I XML too." It's interesting that several XML vendors are falling into the "get acquired" category. Others are revamping their business with XML technologies as their main focus, instead of a byline (e.g., eXcelon Corporation). And some vendors are capitalizing on the momentum that XML technology has generated, creating new businesses that focus on a niche area, and generating extremely successful IPOs (e.g., WebMethods).

A Rose by Any Other Name Is Not...
Now it's time for my favorite soapbox. XML-J is designed to serve the business computing industry. This means we're not limiting our services to developers. Nor do we plan to publish content that consists of purely business issues. We'd like to do both, thus serving the wide spectrum of XML technologists. Hence, and with emphasis, I'd like to reaffirm that this magazine will continue to be called XML-Journal, not XML Developer's Journal.

Content Management
I'm still looking for more input from readers who say: "We'd like to see more coverage on such and such," or "It would be nice to see an article on thus and so." That to me would be a clear indication of how much value this magazine has for you now and can continue to have in the future. So don't be shy. Write to us. The more you interact with our team, the better the service we'll be able to provide for you.

Just a Reminder
Don't forget the biggest event of the year - SYS-CON's XML DevCon 2000 in New York, June 25­28. We'll bring you the latest developments in this revolutionary technology as well as insights on related computing environments. Hope to see you there.

More Stories By Ajit Sagar

Ajit Sagar is Associate VP, Digital Transformation Practice at Infosys Limited. A seasoned IT executive with 20+ years experience across various facts of the industry including consulting, business development, architecture and design he is architecture consulting and delivery lead for Infosys's Digital Transformation practice. He was also the Founding Editor of XML Journal and Chief Editor of Java Developer's Journal.

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