Welcome!

Industrial IoT Authors: Elizabeth White, Stackify Blog, Yeshim Deniz, SmartBear Blog, Liz McMillan

News Feed Item

Akamai Revolutionizes Bot Management

Industry-first Web Security Technology -- Akamai Bot Manager -- Designed to Allow True Management of Bots vs. Detection and Blocking Only

CAMBRIDGE, Mass., Feb. 17, 2016 /PRNewswire/ -- Based on analysis of traffic across the Akamai Intelligent Platform, upward of 60 percent of an organization's Web traffic may be generated by bots – programs that operate as an agent for a user or another program or simulate human activity. In response, Akamai Technologies, Inc. (NASDAQ: AKAM), the global leader in content delivery network (CDN) services, today introduced Akamai Bot Manager. Unlike traditional bot detection or mitigation solutions that only enable automated Web traffic to be discovered and/or blocked, Akamai Bot Manager is designed to allow companies doing business on the Web to adopt a new, more comprehensive, strategy when dealing with bots. By helping users better identify and understand what types of bot traffic are hitting their sites, and by providing remediation capabilities beyond simple blocking, Bot Manager can help customers take the most appropriate actions and have greater control over the business and IT impacts of bot traffic – both positive and negative.

Akamai Bot Manager provides granular visibility into bot traffic, helping organizations analyze how different types of bots are interacting with their site and determine the most appropriate management strategy for each

Nearly all online businesses can be impacted by various types of bot traffic. This traffic may include scrapers that grab content or price information, automated "clicks" that fraudulently increase ad revenues and "transactional" bots that can be used to purchase limited availability goods and services, making them unavailable to legitimate customers. Further, there are situations where the impact of bot activity on the business may be beneficial, while the impact on site performance is not. As such, organizations require a new way to not only identify the type of bot activity they are experiencing, but also provide a variety of techniques to most effectively respond to different types of bot traffic beyond simple blocking. Bot Manager is designed to provide customers with this industry-first combination.

One company to see early benefit from Akamai Bot Manager is leading Internet retailer U.S Auto Parts Network, Inc. According to the company's IT Director, William Avellan, "Bot activity is in many ways a 'cost of doing business' when you sell online, and up until now, there has not been a good way to achieve the visibility into bot traffic necessary to make truly informed decisions. With Bot Manager, we have the information we need to solve all of the bot problems we've been facing including content theft, price scrapers, and even identifying the IP transit providers hosting these bots."

Akamai Bot Manager is differentiated from other solutions in a number of important ways:

  • Large,  pre-defined directory of bot signatures – Building on the unprecedented visibility afforded by operating one of the world's largest distributed computing platforms, Akamai Bot Manager features a directory of more than 1,300 pre‑defined bot signatures in 15 different categories of legitimate web and business services, making it easier to rapidly identify commonly seen bot traffic.
  • Customizable bot signatures and categories – Akamai Bot Manager provides companies with the ability to easily create custom bot signatures and categories reflecting the impacts that new and/or unique bots to their sites have on their business and IT infrastructure.
  • Real-time detection of unknown bots – To help identify new and/or previously unknown bots, Bot Manager provides a comprehensive set of real-time detection methods that includes automatic identification of clients that have engaged in web scraping behavior against other Akamai customers. Akamai's Threat Research Team continuously refines and updates Bot Manager's real-time detection techniques as the bot landscape evolves, offloading this effort for the internal IT organization.
  • Establish flexible policies to deal with multiple varieties of bots – To help companies better manage different types of bot traffic, Bot Manager allows customers to apply a unique management policy to each custom or pre-defined category. This gives customers greater flexibility to tailor the bot management strategy for their unique circumstances.
  • Remediation vs. simple blocking – In the case of malicious bots, simply blocking them alerts the bot operator that protections are in place and triggers the bot to evolve in order to better evade detection. When dealing with legitimate bots that may provide business benefit, but at the same time cause undue performance impacts, wholesale blocking is not an ideal option. By offering a variety of management techniques – slowing or delaying bot traffic, serving alternate content, redirecting to an alternate origin, or identifying bot traffic and allowing customers to take independent action – Bot Manager is designed to provide customers with the ability to mitigate the negative impacts of bots without  compromising the business benefit.
  • Granular visibility and in-depth reporting – Bot Manager offers two reports intended to help organizations better understand the bot traffic impacting their site. The Bot Activity report provides a high-level view into the various characteristics of an organization's bot traffic, including category, detection method, and top URLs. Customers can also see how these factors change over time. The Bot Analysis report provides a more detailed and granular view into an organization's bot traffic to help them better understand what their bot traffic is doing and where it's coming from, as well as determine the appropriate management strategy for different types of bots. Organizations can view bot traffic across ten dimensions, as well as apply filters to further drill down into specific areas and see sample traffic logs.
  • Security Optimization Assistance – Bot Manager customers have access to associated service offerings designed to provide ongoing analysis of bot traffic by Akamai security experts. Customers can benefit from ongoing analysis of customer bot traffic as well as updated bot signatures, categories and recommended actions without taxing current security or IT personnel.

"The Web is full of bots and until now, companies had two choices, block them or suffer in silence. Unfortunately, neither choice was ideal," explained Stuart Scholly, senior vice president and general manager, Cloud Security Solutions, Akamai. "With Bot Manager, we believe we're changing the game when it comes to bots. We're giving our customers the power and flexibility to put a true bot management strategy in place intended to best fit their business goals and objectives." 

About Akamai
As the global leader in Content Delivery Network (CDN) services, Akamai makes the Internet fast, reliable and secure for its customers. The company's advanced web performance, mobile performance, cloud security and media delivery solutions are revolutionizing how businesses optimize consumer, enterprise and entertainment experiences for any device, anywhere. To learn how Akamai solutions and its team of Internet experts are helping businesses move faster forward, please visit www.akamai.com or blogs.akamai.com, and follow @Akamai on Twitter.

Akamai Statement Under the Private Securities Litigation Reform Act
This release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995, including statements about future business plans and opportunities. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, a failure of Akamai's offerings or functionalities to operate as expected, a lack of market acceptance of such service offerings and functionalities, and other factors that are discussed in the Company's Annual Report on Form 10-K, quarterly reports on Form 10- Q, and other documents periodically filed with the SEC.



Contacts:


Rob Morton

Tom Barth

Media Relations 

Investor Relations         

617-444-3641

617-274-7130

[email protected]

[email protected]



 

Akamai Technologies logo.

Photo - http://photos.prnewswire.com/prnh/20160216/333884

Logo - http://photos.prnewswire.com/prnh/20100225/AKAMAILOGO

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/akamai-revolutionizes-bot-management-300221152.html

SOURCE Akamai Technologies, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to great conferences, helping you discover new conferences and increase your return on investment.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...