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Industrial IoT: Blog Post

2016 the Year of Granularity | @CloudExpo #Cloud #IoT #ML #BigData

With data center services more abundant than grocery stores, how will the model sustain itself?

A recent business conversation led to the establishment of the fact that the datacenter business is becoming much more cutthroat than ever. Price wars, advanced offerings, upsells and what not are the usual tactics that have been used, but now competing forces are pressuring data center providers to go beyond the usual and utilize something new. Data center businesses are now relying more and more on leveraging strategic footprints, global presence and larger capabilities to educate and work with customers at a local level. In the United States alone, there are an estimated 3 million data centers. With data center services more abundant than grocery stores, how will the model sustain itself and what will determine the winners from the losers? My answer to that news is granularity.

Granularity Needed by MSPs
Managed service providers work day in and day out with end users. The core of their business revolves around providing cloud services and solutions to their customers. This may include computing power, database, hoisting, storage and many other services that are cloud based. MSPs, however, are facing a challenging time as well. For example, their relationship with data centers, where the need for granularity is evermore necessary. Consider this: IOTA Services, a medium-scale MSP, has over 800 customers. All 800 customers are hosted on a third-party data center owned by TrueNorth Data Centre. At the end of every month, TrueNorth Data Centre provides an invoice to IOTA Services for all their utilization of the infrastructure within the datacenter. IOTA Services then looks at what aspect of the infrastructure is used by each customer and then splits the invoice based on a homemade logic consisting of multiple Excel worksheets. This is one of the biggest challenges faced by MSPs overall, the granularity of consumption. Datacenters today can really propel into the success domain by helping MSPs deal with their challenges. Providing data and infrastructure services today is not enough and having more control over your information, infrastructure and the consumption of it is key. If data centers reply on MSPs to drive their business, it makes more sense to empower SPs with what they need to drive the business forward. In my opinion the samurai sword of the situation is to provide:

Ultimate Value for End Users
MSPs on the contrary are now able to completely view the usage of infrastructure and services at the datacenter level and can easily make sense of all the services used by each of their customers. This plays a key role at the end-user level where say a small consulting company that uses IOTA Services to host some of their data and exchange server can now see exactly how much it costs from an IT aspect, assuming, of course, there are adequate margins and other business due diligence in place. End users may have proprietary software or nice software solutions they have deployed. Knowing how much in very precise terms becomes invaluable.

More Reasons for Granularity to Be Key
As software solutions have evolved, we are now at a time where the consumption of IT is a key aspect in every business. I have spoken about the need for chargeback and empowering IT to charge back the services and solutions they offer in an enterprise environment for this very reason. Unless you have such a unique offering that nobody else offers in the universe, you will face the same economic terms as everyone else. Be it the economy, the need to lower expenses, the need to improve margins and the absolute need to scale. Everyone has the same set of problems. Knowing where you spend, stopping the bleed and optimizing the business are just essentials you should be doing anyway. As a business end user, I absolutely do not want to pay for anything that I do not use. This trend of consumption is growing - be it in our personal lives or the workplace. Enabling this value proposition forms the bedrock of business profitability.

Where to Go from Here?
Here are my concluding thoughts. We are all going to use a lot of data and IT services going forward. Data centers are amazing with the offerings they have and so are MSPs who are providing much-needed solutions and services to millions of businesses and essentially helping organizations enable and embrace the cloud. Unless we have an element of granularity built into the billing of cloud solutions and services at every level, we are going to face the challenge of not being happy for what we pay. This is purely because human beings love granularity and businesses especially need granularity to make sense of what they are spending. Global economies are not helping either. Whether it is Canada, the United States or China, daily changing market conditions and economic conditions makes conducting business more difficult.

Let's make 2016 the year of granularity and help bring more knowledge to what we consume. Let's also engage in a meaningful conversation with our customers, clients, service providers and peers to know more about the consumption model, cloud, chargebacks, and of course granularity. Do you have ideas about cloud granularity? For the sake of value, let's start a granular conversation.

More Stories By Ian Khan

CNN Futurist, Forbes Contributor, Author, 3 Time TEDx Speaker and Technology Futurist, over the last 20 years Ian Khan has had the privilege to serve the needs of over 5000 organizations by fueling their growth through technology solutions. He has helped a diverse set of businesses ranging from Technology Companies, Oil Companies, Power Generation & Renewables Operators, Microsoft Ecosystem Partners, SAP Customers and Partners, Healthcare Providers, Manufacturers, Facility Operators, Startups, Educational Institutions, Nonprofits & associations and more. Ian’s experiences with these organizations led him to a unique position of being able to identify the common challenges of growth for all these organizations. The bottom line as he found out, is that we all are hungry for success and want to grow and make a difference. Where we fall short is by failing to understand our environment and taking the right action within that environment. After 20 years serving the needs of the industry Ian’s natural pivot was to answer his calling and help organizations at a broader level understand what tomorrow brings. His work and study of all these organizations brought forward very unique perspectives that he now share through his work. Today, hands down, we live in the great time for humanity. Technology is a great thing, but it also has its victims. Many organizations of tomorrow will fail under the pressure of a fast changing world, much of which is fueled and driven by technology. Ian’s mission is to help organizations avoid that pitfall, and propel themselves into success in today’s era and go from digital disruption to digital transformation in the fastest and most sustainable way. This is the only way, according to him, we can together create limitless value, create solutions that are faced by us locally as well as by others around the globe, and make the world a happier place. Today Ian’s work spans working with people by delivering keynotes, consulting and by promoting his 7 –Axioms methodology through his book and workshops. He is also working on an ambitious project of releasing a documentary in spring of 2018 called Industry 4.0. Industry 4.0 will capture the thoughts and insights of some of the world’s leading thinkers and help us understand the 4th Industrial Revolution, Its Impact, and how we can all be have an opportunity to be part of the emerging future and make the right choices. For more information please visit www.iankhan.com

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