Matt Quinn (pictured), SVP of product strategy for TIBCO Software, contends that many companies with large SOA deployments face two major challenges: how to promote service reuse and how to manage the complexity of a heterogeneous, distributed SOA that includes Java, .NET, and various legacy and packaged applications deployed across the enterprise.

"The solution," Quinn explains, "is to implement service virtualization to make services portable and protocol independent."

He will be giving a session on the topic at the 11th SOA Web Services Edge Conference & Expo (25-26 March, 2007) in New York City. The session will cover the different architectural components of service virtualization – mediation, deployment, governance and service management – and the standards that make service virtualization possible.

Quinn has been with TIBCO for over seven years, working a variety of key positions. As an expert in agents and highly distributed complex systems, he is often called upon to help customers solve some of their most challenging integration problems. He has written a PhD thesis on "Distributed Workflow Systems" and is currently completing a book on enterprise architectures.

Earlier this week SYS-CON Events announced the "charter sponsors" of AJAXWorld Conference & Expo 2007 East, which included; Laszlo Systems (Diamond Sponsor), JackBe (Platinum Sponsor), Google (Gold Sponsor), Nexaweb (Gold Sponsor), ICEsoft (Gold Sponsor), Sun Microsystems (Silver Sponsor), Parasoft (Silver Sponsor), Lightstreamer (Exhibitor Plus Sponsor),  IT Mill (Exhibitor Plus Sponsor), and FrogLogic (Exhibitor Plus Sponsor).

First International AJAXWorld Conference & Expo which took place on October 1-3, 2006 at the Santa Clara Convention Center, in Santa Clara, Calfornia was sponsored by Adobe, Amazon, Apress, Backbase, ComponentArt, Cynergy Systems, Google, Helmi Technologies, IBM, ICEsoft, ILOG, Infragistics, JackBe, Laszlo Systems, Nexaweb, OASIS, Parasoft, Sun Microsystems, telerik, TIBCO, U7 Web Technologies, Visible Measures, Zapatec; including media sponsors AJAX Matters, AJAXWorld Magazine, BZ Media, ColdFusion Developer's Journal, DevtownStation.com, Eclipse Developer's Journal, Eclipse Review, Enterprise Open Source Magazine, Integration Developer News, ITtoolbox.com, Java Developer's Journal, LinuxWorld.com, Methods & Tools, Network World, Open Enterprise Trends, Sarbanes-Oxley Compliance Journal, SD Times, Software Test & Performance, SOA Web Services Journal.