Click here to close now.


Industrial IoT Authors: Steve Watts, Brian Daleiden, Elizabeth White, Pat Romanski, Liz McMillan

News Feed Item

Berklee College of Music Extends its Reach with Axle software

Radically simple media management solution (IBC booth 7.D07) is key to online course development

BOSTON, Aug. 5, 2014 /PRNewswire-iReach/ -- With its unique mission to reflect the state of the art of music and the music business, Boston-based Berklee College of Music has gained a world-wide reputation for studies in jazz, rock, electric guitar, film scoring, songwriting, turntables, electronic production, and more than a dozen other genres and fields of study. Yet the college is pursuing even more ambitious plans - and video is playing a lead role.  axle Video, a key supplier to Berklee's successful initiatives in this field, will be exhibiting at this week's UFVA (University Film and Video Association) conference in Bozeman, Montana, and next month's IBC (International Broadcast Conference) in Amsterdam, booth 7.D07.

Photo -

Going Online

Craig Reed, Video Producer for Berklee College of Music, is at the center of it. Berklee Online is Berklee College on Music's extension school, the world's first accredited non-profit music institution to offer Bachelor's degrees online. "All online courses have video content," explains Craig, who started at Berklee 13 years ago to produce instructional DVDs. "Course content ranges from performance courses, involving exercises, and demonstrations of practice and playing techniques, to courses in music business, music licensing, marketing and promotion, songwriting, arranging, and general education courses." Craig continued: "people who aren't able to come to the Boston campus can get the same caliber of instructor-led education, with direct faculty feedback, live chat sessions, and discussion forums." Almost all courses are authored by Berklee faulty.

Cranking out content

The course catalog has been growing steadily, resulting in several hundred hours of raw footage and over 48 hours of finished content produced just last year, and even more scheduled for the future. For Craig, who handles all director, camera operator, editor, sound engineer and collaborative course developer responsibilities with production help from student workers, axle Video is crucial to supporting their ambitious plans. Typically shot with three cameras, footage is loaded onto Berklee Online's Promise VTrak RAID storage and simultaneously checked into the axle media management system.

Find, Review, Select

Instructional designers, authors, and other stakeholders use axle's simple browser interface to review raw content, which is not just lectures and performance demonstrations, but often interviews of music luminaries or subject experts. "They'll come in for an interview or we will shoot them on location. It's great to shoot an interview covering a multitude of subject areas, and use axle to collect the nuggets for courses or possibly for marketing content as well" Craig said. "A lot of people may have interest in reviewing footage when it comes in. Axle makes it extremely easy to do that, and easy to search for content."

Access is Key

With a lean staff, direct involvement of stakeholders and fast turnaround is appreciated: "users can create bins and populate them with selected subclips, and guest users working remotely can view content in their web browser and make comments. Then the shot lists or EDLs are exported as XML into the editor." Axle again comes into play as course developers, faculty, and others review and approve the edits. With axle's integrated Telestream Episode Pro transcoding , finished content can be automatically formatted and distributed to Berklee Online's content management/learning management system, and uploaded to YouTube, for use in edX and Coursera offerings, consolidators  of massive open online courses (MOOCs).  "Marketing and other groups within Berklee College are constantly looking for content, and they now can easily search and find video for their productions, they can download raw assets if they need to, and they can use axle's pre-production selection and comment workflow" Craig adds.

"Totally Changed How We Work"

On the accelerating use of video and the role axle now plays in different workflows at Berklee, Craig comments    "Our earliest courses had almost no video in them and now video is either of big part, or, as in our MOOCs, consist almost completely of video. In planning it helps in giving an immediate sense of what we have, so we don't have to reproduce content, and shooting with 3 cameras while ramping up output wouldn't be possible without axle. The higher the volume of content, the more important this is" said Craig.  "The easy access to footage by course authors and other stakeholders, instead of them having to come in and review in front of a monitor, and now to have remote access, give immediate feedback, make notations, and create clips and bins not only saves time but is huge in making the final product more accurate and faithful to the authors' intent."  Craig sums up: "Overall, axle media management has been a big boost to productivity and totally changed how we work".


About axle Video

axle Video LLC is a Boston-based software company dedicated to radically simple digital media management for small and mid-sized workgroups. Founders Sam Bogoch, Steve Ryan, and Patrice Gouttebel have extensive experience in media asset management for creative applications.  axle's media management software has been recognized with a Best of Show award at its introduction at IBC 2012, and at NAB 2013 received prestigious DV Magazine Black Diamond and Post Picks awards. The company will be exhibiting at this week's UFVA (University Film and Video Association) conference in Bozeman, Montana, and next month's IBC (International Broadcast Conference) in Amsterdam, booth 7.D07.

o view this video on YouTube, please visit:

Media Contact: Sarah Klein, Axle Video, LLC, 617-262-9222, [email protected]

News distributed by PR Newswire iReach:

SOURCE Axle Video, LLC

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk was on IBM Cloudant, Apache CouchDB, and ...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context with p...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.