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Industrial IoT Authors: Joe Pruitt, Pat Romanski, Dana Gardner, Tom Lounibos, Roger Strukhoff

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Melissa Data and EXTOL Enhance Data Transfer With Integrated Access to Data Quality Operations

Business Users Can Seamlessly Cleanse and Enrich Customer Data During Transformation; Reduces Resources Needed for Enterprise Data Quality

RANCHO SANTA MARGARITA, CA -- (Marketwired) -- 06/05/14 -- Melissa Data, a leading provider of contact data quality and data integration solutions, today announced its strategic relationship with EXTOL International Inc., a provider of end-to-end business integration software and services, to enable seamless data quality operations in tandem with electronic data interchange (EDI) and other integrated business processes. This partnership gives EXTOL users the option to access Melissa Data's sophisticated, native data quality functions, adding value by eliminating the need for separate data quality resources and assuring data quality immediately as customer information enters the enterprise system. With Melissa Data's suite of data quality tools, EXTOL users can cleanse, validate and enhance customer information as data is being transformed. This allows more intelligent use of customer contact data for significantly better segmentation, targeting, fraud detection and identity verification. The relationship between EXTOL and Melissa Data expands Melissa Data's market through direct access to EDI, and other data syntax communities, while also enabling business users with ideal, streamlined access to powerful data quality services and operations.

"Anytime you're migrating data from one source to another, cleansing and enriching the information allows better results as the data moves forward into the enterprise," says Gary Van Roekel, COO, Melissa Data. "EXTOL and Melissa Data are solving this data quality challenge for the business user, by offering integrated processes that simplify data quality operations from step one."

Connection to Melissa Data's cloud-based data quality tools and services is available through referral from EXTOL. During data transfers, users can simultaneously validate, cleanse and augment multi-national customer contact information across countries, languages and character sets -- including verification of emails and international phone numbers, and geocoding street addresses by adding precise latitude and longitude coordinates.

"By offering EXTOL customers a data quality solution through our strategic partnership with Melissa Data, we are providing a tangible advantage for database administrators to simplify data quality operations for the range of CRM, marketing automation and ERP applications," says Mark Denchy, Director of Worldwide Partner Program at EXTOL International. "Achieving intelligent customer data is faster, painless and more cost-effective, ultimately raising data quality as a true business priority."

Melissa Data and Extol have joined together to launch an Educast on how to improve the quality of customer data. The webinar will be held on June 24th at 1 pm EDT. To register for free, go to: http://www.extol.com/educast.

About Melissa Data
Since 1985, Melissa Data has specialized in contact data quality and address management tools with a global perspective. The company's solutions help organizations effectively capture and maintain international customer contact data at the point of entry, ensuring accurate customer information across the enterprise. More than 5,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, government and other sectors, rely on Melissa Data for a full spectrum of data validation software and services. Melissa Data's international operations readily enable access to local sales and support, including offices in the US, Europe and India. For more information or free product trials, visit www.MelissaData.com or call 1-800-MELISSA (635-4772). Follow Melissa Data on Twitter, Facebook, LinkedIn and YouTube.

About EXTOL International
EXTOL International is a provider of end-to-end business integration software and services that easily allow enterprises to connect with their customers and suppliers. With EXTOL, businesses can quickly build, manage, and extend integration across any application and environment by controlling all EDI, XML, Spreadsheet, Database, and Flat File communications. Through its business partner network, EXTOL refers a wide range of complimentary data management solutions and is the exclusive North American reseller of the Primeur Spazio suite of secure Managed File Transfer and File Governance tools.

Celebrating over 25 years with a 95% customer retention rate, EXTOL continues to deliver integration solutions to businesses across multiple industries including manufacturing, distribution, transportation, and retail.

For more information about EXTOL, visit www.extol.com.

Contacts for Melissa Data:
Greg Brown
Vice President, Marketing
(800) 635-4772 x130
Email Contact

Jackie Zerbst
MPowered Public Relations
(714) 998-3448
Email Contact

Contact for EXTOL:
Jim Albright
Vice President, Marketing
+1 (570) 621-7876
Email Contact

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