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Industrial IoT Authors: Liz McMillan, Elizabeth White, Pat Romanski, Adrian Bridgwater, Tim Fujita-Yuhas

News Feed Item and CEO Daniel Yomtobian Launch InText Publisher Monetization Tool

LOS ANGELES, CA -- (Marketwired) -- 06/04/14 --, one of the largest privately owned online advertising networks, has released its InText publisher monetization tool. This new, text-based advertising product will help website publishers boost their revenue by targeting users' incoming search behavior and page interests.

The appearance of the solution is both simple and elegant: InText automatically identifies and highlights commercial keywords that advertisers bid on, then triggers relevant text ads when a user scrolls over a highlighted keyword. Because the user sees a related ad in the context of their browsing session, it is likely to be more useful and less intrusive.

"By implementing a keyword-targeted ad unit for related content sites, we hope to create a pleasant viewing experience for the user that is also flexible to the various needs of our publishers," explains Daniel Yomtobian, CEO and Founder of "So we made InText very easy to implement with a simple JavaScript code -- requiring no change to a website's structure or general design."

InText joins the network's comprehensive suite of publisher monetization products, including Banner Ads, Adentify, InterYield, ExitYield, ConversionPlus, and XML Ad Feed. Similar to other products in the portfolio, InText generates revenues for publishers at highly competitive CPC rates. has been delivering high-quality traffic to advertisers and publishers around the globe for 13 years. With advertising solutions such as contextual pay per click, display, mobile, video and remarketing traffic, Daniel Yomtobian and his team offer full-service digital solutions suitable for businesses large and small. The company follows its mission to provide advertisers with quality traffic that converts, and publishers with competitive listings that yield high revenues. More than ten thousand businesses have used to drive traffic to their website, and 240 million visitors (as verified by comScore) are delivered to publisher websites every month. was originally founded by Daniel Yomtobian in 2001 as, and rebranded in 2009. Yomtobian, who was born and raised in the suburbs of Los Angeles, California, started experimenting with the Internet almost two decades ago when a family friend suggested he learn web design. What started as a two-day HTML course developed into a hugely successful career resulting in a company that Daniel is rightly proud of: "We launched to provide advertisers and publishers with a new value proposition -- effective, affordable, and easy-to-use advertising campaigns all under one roof."

Prior to founding, Daniel launched the online media and advertising company, WayInternet, as well as the search engine, Findology. Today, Daniel is considered a pioneer in the online advertising industry and is acknowledged for his innovative concept. He was recently described by C-Suite Quarterly as a "... young leader [who] will continue to play an important role in shaping the online world of tomorrow."

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