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DAQRI Unveils Latest 4D Advancements at Augmented World Expo

From the Augmented World Expo – DAQRI, the world’s leading enterprise augmented reality company, announced today the launch of its 4D engine for interactive enterprise data, DRAEDIS. The company also debuted its Industrial 4D for Mobile Hardware solutions, as well as its new Virtual Humans product, which empowers storytellers to incorporate photorealistic, life-size people into any 4D experience. DAQRI founder and CEO Brian Mullins will deliver a featured presentation titled “Bring Ideas to Life” to unveil the company’s new offerings at the Augmented World Expo (AWE).

New DAQRI products demonstrated at AWE 2014 include:

  • DRAEDIS – DAQRI’s latest enterprise product, DRAEDIS, will be unveiled for the first time at AWE. An engine for visualizing data in augmented reality, DRAEDIS translates business data directly into 4D experiences, creating instantly accessible augmented reality-powered user interfaces. For example, DRAEDIS can translate map data into 4D in real-time, allowing a user to physically “lift up” and interact with a virtual representation of any surrounding geography. The engine supports a range of data formats including OPC, JSON, map data and XML and works with common database formats.
  • Industrial 4D (I4D) For Mobile Hardware – DAQRI will present several groundbreaking use case scenarios that integrate I4D for Mobile Hardware into industrial operations, generating cost savings, higher productivity and unprecedented efficiencies. For example, an application will be shown that delivers on-site training instructions to manufacturing workers, allowing them to access information via wearable devices like Google Glass and perform tasks with less training, in less time. The entire I4D product line can be integrated into existing systems and processes with little or no downtime. A game changer for any industry, I4D for Mobile Hardware is already being used by Fortune 500 manufacturers and Tier 1 defense contractors.
  • Virtual Humans – DAQRI’s Virtual Humans product takes 4D to the next level, bringing full-sized, photorealistic people to life. A product demonstration of Virtual Humans will interact with AWE attendees and introduce them to the world of 4D, as well as direct them to items of interest within the booth. Virtual Humans pairs intelligent 360 degree image capture technology with 4D, opening the door for truly engaging storytelling and life-size gaming opportunities where virtual characters are as real as the audience.
  • DAQRI 4D Studio – DAQRI 4D Studio is a game-changing augmented reality authoring tool designed for storytellers, marketers, brands and educators, with an intuitive interface and centralized content management. This web-based creative tool allows people at all levels to create augmented reality experiences. DAQRI’s 4D Studio will unleash the creative potential of millions of artists around the world who could not previously access 4D as a storytelling medium. Two 4D experiences will demonstrate the effective breadth of 4D Studio’s functionality and its ease of use for non-technical creatives:
    • DAQRI Blueprint transports the viewer into a polished interactive environment complete with responsive sights and sounds. Thanks to 4D Studio’s unique narrative chaptering system, the experience enables the viewer to customize the architecture, design, and features of a California dream home by using advanced texture interactivity and a broad palette of modular objects and complementary colors.
    • DAQRI Universe takes viewers inside the human body and then transports them to the edges of the universe, giving them a first-hand view of how everything is interconnected. As much art as it is science, DAQRI Universe unlocks the relationship of the human form with the cosmos.
  • The Perilous Pursuit of the Pied Piper: A 4D Fairy Tale – Children’s books take on a whole new dimension in this must-see 4D Fairy Tale, the newest innovation from DAQRI. Combining object recognition technology with a spellbinding story, The Perilous Pursuit of the Pied Piper revisits that infamous villain and recounts the story of the town’s efforts to save the children he took. DAQRI’s 4D Fairy Tale brings the action directly into the reader’s world, letting kids view the classic tale in their physical surroundings. With the 4D interactive platform, the story is wherever you are.

“With our AWE demos this year, we are pushing the boundaries of not only 4D, but creativity and imagination even further, showing off concepts and products that will catalyze the future of storytelling, gaming and education and change the way we work and play,” said Mullins. “Our Industrial 4D products are already changing the face of the factory floor, increasing efficiency, safety and cost-savings for our industrial customers. Looking forward, DRAEDIS in particular will have a huge impact on the way other businesses interact with data, while Virtual Humans and the 4D Fairy Tale offer up a glimpse of the future in 4D.”

DAQRI AWE presentations include:

  • “Bring Ideas to Life”
    • Presented by Brian Mullins on the AWE main stage
    • Wednesday, May 28 at 4:15 p.m.
  • “Contextual AR and The Future of Storytelling”
    • Featured panelist: Brian Selzer, VP of business and product development
    • Wednesday, May 28 at 1:30 p.m.
  • “Unencumbered: Reducing Friction in AR, Now and in the Future”
    • Featured panelist: Matt Kammerait, VP of product
    • Thursday, May 29 at 11:30 a.m.
  • “Adaptive Content Design for AR”
    • Featured panelist: Gaia Dempsey, co-founder and VP of marketing
    • Thursday, May 29 at 11:30 a.m.
  • “AR for Complex Manufacturing”
    • Featured panelist: Andy Lowery, president
    • Thursday, May 29 at 3 p.m.

AWE attendees can visit DAQRI in Booth #38 in Exhibit Hall A of the Santa Clara Convention Center.

About DAQRI

Enterprise augmented reality company DAQRI is leading the 4D revolution, having developed the technology to deliver the most sophisticated augmented reality services and applications to clients in the fields of industrial, education and storytelling. The company has already powered more than 2,000 augmented reality experiences for the world’s biggest companies including Ford, Huntington Ingalls Industries, Twentieth Century Fox, SONY, Cadillac and more. DAQRI is headquartered in Los Angeles with an R&D center in Mountain View, Calif. and sales offices in New York, Chicago, Boston, Detroit, Atlanta, and Minneapolis. Advisory board members include Ashton Kutcher, actor and investor; Troy Carter, CEO, Atom Factory; and D.A. Wallach, recording artist.

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