Industrial IoT Authors: Yeshim Deniz, Elizabeth White, William Schmarzo, Liz McMillan, Pat Romanski

News Feed Item

DAQRI Unveils Latest 4D Advancements at Augmented World Expo

From the Augmented World Expo – DAQRI, the world’s leading enterprise augmented reality company, announced today the launch of its 4D engine for interactive enterprise data, DRAEDIS. The company also debuted its Industrial 4D for Mobile Hardware solutions, as well as its new Virtual Humans product, which empowers storytellers to incorporate photorealistic, life-size people into any 4D experience. DAQRI founder and CEO Brian Mullins will deliver a featured presentation titled “Bring Ideas to Life” to unveil the company’s new offerings at the Augmented World Expo (AWE).

New DAQRI products demonstrated at AWE 2014 include:

  • DRAEDIS – DAQRI’s latest enterprise product, DRAEDIS, will be unveiled for the first time at AWE. An engine for visualizing data in augmented reality, DRAEDIS translates business data directly into 4D experiences, creating instantly accessible augmented reality-powered user interfaces. For example, DRAEDIS can translate map data into 4D in real-time, allowing a user to physically “lift up” and interact with a virtual representation of any surrounding geography. The engine supports a range of data formats including OPC, JSON, map data and XML and works with common database formats.
  • Industrial 4D (I4D) For Mobile Hardware – DAQRI will present several groundbreaking use case scenarios that integrate I4D for Mobile Hardware into industrial operations, generating cost savings, higher productivity and unprecedented efficiencies. For example, an application will be shown that delivers on-site training instructions to manufacturing workers, allowing them to access information via wearable devices like Google Glass and perform tasks with less training, in less time. The entire I4D product line can be integrated into existing systems and processes with little or no downtime. A game changer for any industry, I4D for Mobile Hardware is already being used by Fortune 500 manufacturers and Tier 1 defense contractors.
  • Virtual Humans – DAQRI’s Virtual Humans product takes 4D to the next level, bringing full-sized, photorealistic people to life. A product demonstration of Virtual Humans will interact with AWE attendees and introduce them to the world of 4D, as well as direct them to items of interest within the booth. Virtual Humans pairs intelligent 360 degree image capture technology with 4D, opening the door for truly engaging storytelling and life-size gaming opportunities where virtual characters are as real as the audience.
  • DAQRI 4D Studio – DAQRI 4D Studio is a game-changing augmented reality authoring tool designed for storytellers, marketers, brands and educators, with an intuitive interface and centralized content management. This web-based creative tool allows people at all levels to create augmented reality experiences. DAQRI’s 4D Studio will unleash the creative potential of millions of artists around the world who could not previously access 4D as a storytelling medium. Two 4D experiences will demonstrate the effective breadth of 4D Studio’s functionality and its ease of use for non-technical creatives:
    • DAQRI Blueprint transports the viewer into a polished interactive environment complete with responsive sights and sounds. Thanks to 4D Studio’s unique narrative chaptering system, the experience enables the viewer to customize the architecture, design, and features of a California dream home by using advanced texture interactivity and a broad palette of modular objects and complementary colors.
    • DAQRI Universe takes viewers inside the human body and then transports them to the edges of the universe, giving them a first-hand view of how everything is interconnected. As much art as it is science, DAQRI Universe unlocks the relationship of the human form with the cosmos.
  • The Perilous Pursuit of the Pied Piper: A 4D Fairy Tale – Children’s books take on a whole new dimension in this must-see 4D Fairy Tale, the newest innovation from DAQRI. Combining object recognition technology with a spellbinding story, The Perilous Pursuit of the Pied Piper revisits that infamous villain and recounts the story of the town’s efforts to save the children he took. DAQRI’s 4D Fairy Tale brings the action directly into the reader’s world, letting kids view the classic tale in their physical surroundings. With the 4D interactive platform, the story is wherever you are.

“With our AWE demos this year, we are pushing the boundaries of not only 4D, but creativity and imagination even further, showing off concepts and products that will catalyze the future of storytelling, gaming and education and change the way we work and play,” said Mullins. “Our Industrial 4D products are already changing the face of the factory floor, increasing efficiency, safety and cost-savings for our industrial customers. Looking forward, DRAEDIS in particular will have a huge impact on the way other businesses interact with data, while Virtual Humans and the 4D Fairy Tale offer up a glimpse of the future in 4D.”

DAQRI AWE presentations include:

  • “Bring Ideas to Life”
    • Presented by Brian Mullins on the AWE main stage
    • Wednesday, May 28 at 4:15 p.m.
  • “Contextual AR and The Future of Storytelling”
    • Featured panelist: Brian Selzer, VP of business and product development
    • Wednesday, May 28 at 1:30 p.m.
  • “Unencumbered: Reducing Friction in AR, Now and in the Future”
    • Featured panelist: Matt Kammerait, VP of product
    • Thursday, May 29 at 11:30 a.m.
  • “Adaptive Content Design for AR”
    • Featured panelist: Gaia Dempsey, co-founder and VP of marketing
    • Thursday, May 29 at 11:30 a.m.
  • “AR for Complex Manufacturing”
    • Featured panelist: Andy Lowery, president
    • Thursday, May 29 at 3 p.m.

AWE attendees can visit DAQRI in Booth #38 in Exhibit Hall A of the Santa Clara Convention Center.


Enterprise augmented reality company DAQRI is leading the 4D revolution, having developed the technology to deliver the most sophisticated augmented reality services and applications to clients in the fields of industrial, education and storytelling. The company has already powered more than 2,000 augmented reality experiences for the world’s biggest companies including Ford, Huntington Ingalls Industries, Twentieth Century Fox, SONY, Cadillac and more. DAQRI is headquartered in Los Angeles with an R&D center in Mountain View, Calif. and sales offices in New York, Chicago, Boston, Detroit, Atlanta, and Minneapolis. Advisory board members include Ashton Kutcher, actor and investor; Troy Carter, CEO, Atom Factory; and D.A. Wallach, recording artist.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...