|By Business Wire||
|April 12, 2013 05:59 PM EDT||
Astoria Software, a division of TransPerfect, today unveiled a new mobility strategy that will enable clients to provide higher quality documentation for their end-users at lower cost and less complexity. Astoria Software developed this new strategy after listening to clients in its target markets, extensive research, and prototype development on a key problem facing companies today: how to use technical documentation to engage more effectively with end-users.
Customer Engagement Drives Higher Revenue
Oracle Corporation’s recent report, "Why Customer Satisfaction is No Longer Good Enough," connects successful customer engagement with higher revenue. According to the report, “81 percent of consumers surveyed are willing to pay more for a superior customer experience.” The report further emphasizes three key points of customer engagement: “Improvement of the overall customer experience, providing quick access to information, and making it easier for customers to ask questions were cited as key drivers for spending more with a brand.” Astoria addresses these issues by extending its Component Content Management System to mobile device platforms so that companies deliver the content that end-users seek while gathering data that improves the end-user’s content experience.
The Astoria Mobility solution pushes content from the Astoria Component Content Management System (CCMS) to an Astoria Reader app running on mobile devices powered by Google Android© and Apple iOS©. The Astoria Reader has three regions: one for content display, another for entering search criteria, and a third for entering feedback data. The Astoria Reader submits this display, search, and feedback data to the Astoria CCMS, which correlates the information and makes it available to Astoria Business Process workflows and the Astoria Reporting subsystem. Nevertheless, end-user privacy is preserved; no personally identifying information is captured or reported by the Astoria Reader.
An important element of Astoria Software’s mobility strategy is a customer’s relationship with its end-users. Hence, there are two key features of Astoria Mobility:
1) White labeling – The Astoria Reader bears the branding and markings of the customer, not Astoria Software itself.
2) Simplicity – A company’s content authors have full access to both the raw and correlated data without the need for intervening Web Content Management Systems or complex website analytics software.
By allowing clients to configure the type of feedback data to capture, and by providing anonymous usage and search data in both raw and correlated formats, content authors will be able to deliver more complete and accurate documentation to end-users, reducing the time it takes to find important information, increasing customer engagement, and ultimately driving higher levels of end-user spending with clients.
“There is no question that technical documentation is one of the most important aspects of customer engagement,” observed Michael Rosinski, president and CEO of Astoria Software. “We’ve been at the forefront of two of the biggest trends transforming large and small enterprises today: SaaS (software-as-a-service) and mobility. We released Astoria On-Demand in 2007 to wide acclaim, and we’re seeing a tremendous reception to Astoria Mobility. It’s interesting to note that Astoria’s architecture, which was designed for enterprise-wide deployments, has enabled us to offer solutions that embrace these trends. I think that makes a favorable statement about the long-range vision of our product management and product engineering teams.”
Astoria Extends Critical CCMS Functions to Mobile Devices
An additional component of Astoria Software’s mobility strategy is to push essential and common CCMS functions to mobile platforms. The impetus for extending these functions to mobile devices is rooted in a 2011 survey published by eMarketer.com projecting a staggering 90 million tablet users in the United States alone by 2014. Astoria Software is the first CCMS vendor to recognize the impact of this trend: users will demand more editing, reviewing, and management functions on the devices where they perform an increasing amount of work. Therefore, Astoria Mobility puts editing and content review functions on mobile platforms so that subject-matter experts can edit, review, and approve content wherever they are in the world. Also, essential CCMS management functions are extended to mobile devices so that content management administrators can perform common tasks, such as approving new-user requests and altering access permissions, without the need for remote-desktop connections to the Astoria CCMS system.
Astoria is an Essential Platform in the GlobalLink Suite
Astoria is the CCMS platform for Translations.com’s GlobalLink® Product Suite. Content authored in Astoria seamlessly flows into other GlobalLink components to be quoted, translated, reviewed, approved, and then delivered back to Astoria. The entire suite of GlobalLink products forms an integrated content experience allowing content authors, localization professionals, and subject-matter and language-matter experts to collaborate in producing the highest quality content for their end-users. With Astoria Mobility, GlobalLink now allows end-users to participate in this content experience, thereby increasing the level of customer engagement that companies need to remain competitive in today’s global business environment. As Paul Daughterty, CTO at Accenture, put it in the February 2013 issue of Information Week UK, “Organizations need to look at technologies that encourage and support business-customer digital relationships, as they are likely to become the primary drivers of market differentiation, strategic growth, and bottom-line profitability.”
About Astoria Software
Astoria Software is the world’s most successful Enterprise solution for XML Component Content Management and the first to deliver both an Enterprise-wide SaaS/On-Demand and an On-Premise approach to structured content management. Cisco Systems, Teradata, ITT Fluid Technology, Siemens Healthcare, Northrop Grumman, Avaya, Citrix, and other Forbes Global 2000 manufacturers rely on Astoria to meet increasingly competitive demands for product documentation—high volume, accelerated time-to-market, and globalized output. Astoria Component Content Management, whether On-Demand or On-Premise, is an enterprise-wide solution for Translation-Enabled Content Management, reducing documentation costs up to 90%, compressing product launch times from months to weeks, and generating productivity and management benefits with its flexible delivery model. Astoria Software, a division of TransPerfect, Inc., is based in San Francisco, California. For more information, visit www.astoriasoftware.com.
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
Jun. 1, 2016 12:00 AM EDT Reads: 2,514
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
Jun. 1, 2016 12:00 AM EDT Reads: 1,250
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
May. 31, 2016 11:15 PM EDT Reads: 1,049
18th Cloud Expo, taking place June 7-9, 2016, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some...
May. 31, 2016 11:00 PM EDT Reads: 3,351
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 31, 2016 10:00 PM EDT Reads: 2,771
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
May. 31, 2016 10:00 PM EDT Reads: 1,842
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
May. 31, 2016 09:00 PM EDT Reads: 2,139
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
May. 31, 2016 07:15 PM EDT Reads: 1,921
"What we see what happens when you have a completely networked society and the potential to now drive the value creation and the collaboration and the ecosystems that are possible when you start to be able to connect people and industries together in ways that have never been possible before," explained Esmeralda Swartz, VP of Marketing Enterprise & Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
May. 31, 2016 04:45 PM EDT Reads: 1,927
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
May. 31, 2016 04:45 PM EDT Reads: 2,673
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 31, 2016 02:30 PM EDT Reads: 1,513
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
May. 31, 2016 02:00 PM EDT Reads: 3,162
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
May. 31, 2016 01:45 PM EDT Reads: 1,817
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
May. 31, 2016 12:30 PM EDT Reads: 1,436
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
May. 31, 2016 12:00 PM EDT Reads: 1,526
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
May. 31, 2016 12:00 PM EDT Reads: 2,648
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
May. 31, 2016 11:45 AM EDT Reads: 2,154
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
May. 31, 2016 10:15 AM EDT Reads: 2,959
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
May. 31, 2016 09:00 AM EDT Reads: 2,465
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
May. 31, 2016 08:45 AM EDT Reads: 2,438