Click here to close now.



Welcome!

Industrial IoT Authors: Shelly Palmer, Elizabeth White, Tom Kelly, Anders Wallgren, Liz McMillan

Related Topics: Microservices Expo, Java IoT, Industrial IoT, IoT User Interface, @CloudExpo, @BigDataExpo

Microservices Expo: Article

Big Data Is Not Just About Marketing: Don’t Forget the IT Department’s Needs

Advances in machine intelligence bring new excitement and value

Few, if any, information technology subjects have garnered more attention over the past two years than Big Data. It's a savior. It's evil. It's the killer app of killer apps. And now, according to Gartner analyst Svetlana Sicular, "Big Data Is Falling into the Trough of Disillusionment."

This disillusionment is giving me a little bit of Big Data fatigue - at least in the sense that so much buzz is focused on what Big Data can do for marketing and business intelligence departments. Lost amid all the hype and hoopla is the story of how predictive analytics can help IT teams better understand and support the business applications that are the very lifeblood of their enterprise. After all, predicting the right service to offer your online customer won't help if the customer experiences sluggish application performance.

And Big Data is not going away. Big Data begets Very Big Data, and so on. Analysts are projecting that astronomical amounts of money will be spent on analyzing and using information. This includes projections that millions of data scientists are going to be hired to make sense of all this. You and I know that few if any of those data scientists will be monitoring application or infrastructure performance.

Application performance monitoring is a critical job that can substantially impact a company's brand and bottom line. The fact is that this is an incredibly tough assignment because of all the variables that can negatively impact performance. It is like telling an Ops pro, "You don't have to find a needle in a haystack; you have to find an unspecified number of needles in an unspecified number of haystacks." As databases and other apps get bigger and more distributed, this is almost impossible to do with human intelligence and traditional tools.

The good news is that predictive analytics for IT solutions are far simpler and increasingly more affordable than their Big Data counterparts. It is important for all of us to bang the drum louder about the business value that predictive analytics can provide for IT, not just for application performance, but for people performance too. The industry needs to discuss the risks of fielding powerful and complex applications without arming IT Ops and Support with similarly powerful tools to ensure their availability and performance.

Why Predictive Analytics for IT Is So Cool - and Worth Talking About
Most currently available analytical tools that can forecast human behavior give users exactly what they ask for - and that is part of the problem. The more variables you have in an equation, the more relationships exist. It's getting more difficult all the time to know what questions to ask.

The cutting edge of predictive analytics for IT uses advanced machine intelligence to scan data patterns to detect anomalies and other relationships that human analysts cannot see, at least not see quickly or without the help of data scientists. Using machine intelligence as part of IT performance management is like having your own personal R2D2, or an android like Star Trek's Lieutenant Commander Data. In fact, pairing machine intelligence with human intelligence is the future of problem solving and prediction - you can see it working today to identify root causes of performance failures and limit unplanned downtime. It is quite cool. There is hope for the disillusioned.

Additionally, the list of use cases for predictive analytics in IT is growing. We see organizations using it all the time to predict and prevent service disruptions. If something does go wrong, users can often find the source of the disruption much faster than they can with just human analysis. I have found that in some cases, machine intelligence can identify root causes of performance failures up to 90 percent faster than human intelligence alone can.

We can already see innovations on the near horizon that will make predictive analytics powered by advanced machine intelligence even better equipped to serve IT Ops' needs. Integrating performance management with security threat management is a good example. All of this is good news for IT Ops pros because their jobs are increasingly vital to an organization's success in this era of widely distributed infrastructures.

This is why companies have to emphasize the business value of predictive analytics for IT in conversations about application and infrastructure management. If you forget about IT Ops' needs when contemplating the deployment of data-heavy business applications, you put your network and your organization as a whole at risk.

Predictive analytics in IT is a breath of fresh air in the Big Data conversation. It gets me excited - far from being disillusioned.

More Stories By Mark Jaffe

Mark Jaffe is CEO of Prelert, the first company to provide 100% self-learning predictive analytics solutions to dramatically improve IT operations. He is a serial software entrepreneur who has been instrumental in the success of numerous software companies. Over his 23 years high tech experience, Jaffe has held leadership roles in product marketing, software sales and executive management.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, will discuss the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filte...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including clou...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
As enterprises work to take advantage of Big Data technologies, they frequently become distracted by product-level decisions. In most new Big Data builds this approach is completely counter-productive: it presupposes tools that may not be a fit for development teams, forces IT to take on the burden of evaluating and maintaining unfamiliar technology, and represents a major up-front expense. In his session at @BigDataExpo at @ThingsExpo, Andrew Warfield, CTO and Co-Founder of Coho Data, will dis...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 ad...
Eighty percent of a data scientist’s time is spent gathering and cleaning up data, and 80% of all data is unstructured and almost never analyzed. Cognitive computing, in combination with Big Data, is changing the equation by creating data reservoirs and using natural language processing to enable analysis of unstructured data sources. This is impacting every aspect of the analytics profession from how data is mined (and by whom) to how it is delivered. This is not some futuristic vision: it's ha...
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Learn how IoT, cloud, social networks and last but not least, humans, can be integrated into a seamless integration of cooperative organisms both cybernetic and biological. This has been enabled by recent advances in IoT device capabilities, messaging frameworks, presence and collaboration services, where devices can share information and make independent and human assisted decisions based upon social status from other entities. In his session at @ThingsExpo, Michael Heydt, founder of Seamless...
The IoT's basic concept of collecting data from as many sources possible to drive better decision making, create process innovation and realize additional revenue has been in use at large enterprises with deep pockets for decades. So what has changed? In his session at @ThingsExpo, Prasanna Sivaramakrishnan, Solutions Architect at Red Hat, discussed the impact commodity hardware, ubiquitous connectivity, and innovations in open source software are having on the connected universe of people, thi...
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, showed how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants received the download information, scripts, and complete end-t...
For manufacturers, the Internet of Things (IoT) represents a jumping-off point for innovation, jobs, and revenue creation. But to adequately seize the opportunity, manufacturers must design devices that are interconnected, can continually sense their environment and process huge amounts of data. As a first step, manufacturers must embrace a new product development ecosystem in order to support these products.
Manufacturing connected IoT versions of traditional products requires more than multiple deep technology skills. It also requires a shift in mindset, to realize that connected, sensor-enabled “things” act more like services than what we usually think of as products. In his session at @ThingsExpo, David Friedman, CEO and co-founder of Ayla Networks, discussed how when sensors start generating detailed real-world data about products and how they’re being used, smart manufacturers can use the dat...
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT’s direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...