Welcome!

Industrial IoT Authors: Elizabeth White, Maria C. Horton, Liz McMillan, Ed Featherston, Stackify Blog

Related Topics: Microservices Expo, Java IoT, Industrial IoT, Machine Learning , @CloudExpo, @DXWorldExpo

Microservices Expo: Article

Big Data Is Not Just About Marketing: Don’t Forget the IT Department’s Needs

Advances in machine intelligence bring new excitement and value

Few, if any, information technology subjects have garnered more attention over the past two years than Big Data. It's a savior. It's evil. It's the killer app of killer apps. And now, according to Gartner analyst Svetlana Sicular, "Big Data Is Falling into the Trough of Disillusionment."

This disillusionment is giving me a little bit of Big Data fatigue - at least in the sense that so much buzz is focused on what Big Data can do for marketing and business intelligence departments. Lost amid all the hype and hoopla is the story of how predictive analytics can help IT teams better understand and support the business applications that are the very lifeblood of their enterprise. After all, predicting the right service to offer your online customer won't help if the customer experiences sluggish application performance.

And Big Data is not going away. Big Data begets Very Big Data, and so on. Analysts are projecting that astronomical amounts of money will be spent on analyzing and using information. This includes projections that millions of data scientists are going to be hired to make sense of all this. You and I know that few if any of those data scientists will be monitoring application or infrastructure performance.

Application performance monitoring is a critical job that can substantially impact a company's brand and bottom line. The fact is that this is an incredibly tough assignment because of all the variables that can negatively impact performance. It is like telling an Ops pro, "You don't have to find a needle in a haystack; you have to find an unspecified number of needles in an unspecified number of haystacks." As databases and other apps get bigger and more distributed, this is almost impossible to do with human intelligence and traditional tools.

The good news is that predictive analytics for IT solutions are far simpler and increasingly more affordable than their Big Data counterparts. It is important for all of us to bang the drum louder about the business value that predictive analytics can provide for IT, not just for application performance, but for people performance too. The industry needs to discuss the risks of fielding powerful and complex applications without arming IT Ops and Support with similarly powerful tools to ensure their availability and performance.

Why Predictive Analytics for IT Is So Cool - and Worth Talking About
Most currently available analytical tools that can forecast human behavior give users exactly what they ask for - and that is part of the problem. The more variables you have in an equation, the more relationships exist. It's getting more difficult all the time to know what questions to ask.

The cutting edge of predictive analytics for IT uses advanced machine intelligence to scan data patterns to detect anomalies and other relationships that human analysts cannot see, at least not see quickly or without the help of data scientists. Using machine intelligence as part of IT performance management is like having your own personal R2D2, or an android like Star Trek's Lieutenant Commander Data. In fact, pairing machine intelligence with human intelligence is the future of problem solving and prediction - you can see it working today to identify root causes of performance failures and limit unplanned downtime. It is quite cool. There is hope for the disillusioned.

Additionally, the list of use cases for predictive analytics in IT is growing. We see organizations using it all the time to predict and prevent service disruptions. If something does go wrong, users can often find the source of the disruption much faster than they can with just human analysis. I have found that in some cases, machine intelligence can identify root causes of performance failures up to 90 percent faster than human intelligence alone can.

We can already see innovations on the near horizon that will make predictive analytics powered by advanced machine intelligence even better equipped to serve IT Ops' needs. Integrating performance management with security threat management is a good example. All of this is good news for IT Ops pros because their jobs are increasingly vital to an organization's success in this era of widely distributed infrastructures.

This is why companies have to emphasize the business value of predictive analytics for IT in conversations about application and infrastructure management. If you forget about IT Ops' needs when contemplating the deployment of data-heavy business applications, you put your network and your organization as a whole at risk.

Predictive analytics in IT is a breath of fresh air in the Big Data conversation. It gets me excited - far from being disillusioned.

More Stories By Mark Jaffe

Mark Jaffe is CEO of Prelert, the first company to provide 100% self-learning predictive analytics solutions to dramatically improve IT operations. He is a serial software entrepreneur who has been instrumental in the success of numerous software companies. Over his 23 years high tech experience, Jaffe has held leadership roles in product marketing, software sales and executive management.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@ThingsExpo Stories
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
Most people haven’t heard the word, “gamification,” even though they probably, and perhaps unwittingly, participate in it every day. Gamification is “the process of adding games or game-like elements to something (as a task) so as to encourage participation.” Further, gamification is about bringing game mechanics – rules, constructs, processes, and methods – into the real world in an effort to engage people. In his session at @ThingsExpo, Robert Endo, owner and engagement manager of Intrepid D...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
Michael Maximilien, better known as max or Dr. Max, is a computer scientist with IBM. At IBM Research Triangle Park, he was a principal engineer for the worldwide industry point-of-sale standard: JavaPOS. At IBM Research, some highlights include pioneering research on semantic Web services, mashups, and cloud computing, and platform-as-a-service. He joined the IBM Cloud Labs in 2014 and works closely with Pivotal Inc., to help make the Cloud Found the best PaaS.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution. In his session at @ThingsExpo, Akvelon expert and IoT industry leader Sergey Grebnov provided an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, discussed the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docker c...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
DXWorldEXPO LLC announced today that the upcoming DXWorldEXPO | CloudEXPO New York event will feature 10 companies from Poland to participate at the "Poland Digital Transformation Pavilion" on November 12-13, 2018.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...