Ole Lensmar, co-creator of SoapUI and Chief Architect at SmartBear Software, provider of software quality tools used by more than one million developers and testers worldwide, along with Director of Strategy, Lorinda Brandon, will be speaking at the API Strategy Conference, Thursday, February 21 –Friday, February 22, 2013 in New York. The API conference focuses on how APIs are changing the face of digital business and highlights today`s leading technology and business experts on API strategy.

Ole’s talk, “7 Habits of Highly Effective APIs,” will highlight the seven major challenges and best practices for building successful high quality APIs. The talk includes necessary key decisions for the entire inception-to-operations process as well as consequences including usability, security, versioning, choice of technology, metadata and more. Ole is co-creator of SoapUI, the most used testing software solution in the world, acquired by SmartBear in 2011. He also co-founded base8, an XML oriented consulting company in 1996, acquired by Mogul. Ole worked as CTO and lead evangelist for Mogul’s software portfolio.

Lorinda’s talk, “The Ugly Head of Third Party APIs,” provides suggestions in dealing with building apps or APIs on top of existing APIs, which presents unique challenges for both development and operations, and highlights how to handle third party APIs efficiently for a killer end user experience. For more than 25 years, Lorinda has worked in various management roles in the high tech industry including customer service, quality assurance and engineering. She has led numerous technical teams at various companies, including RR Donnelley, EMC, Kayak Software, Exit41, Intuit and others.

The API Strategy Conference will be attended by leading API technologists, strategists and technology providers.

About SmartBear Software

More than one million developers, testers and operations professionals use SmartBear tools to ensure the quality and performance of their APIs, desktop, mobile, Web and cloud-based applications. With 5 million downloads and counting, SmartBear products are easy to use and deploy, affordable and available for free trial at the website. Learn more about SmartBear, the company’s award-winning tools or join the active user community at http://www.smartbear.com, on Facebook or follow us on Twitter @smartbear or Google+.

All trademarks recognized.