|By Marketwired .||
|November 5, 2012 09:07 AM EST||
LOS ANGELES, CA -- (Marketwire) -- 11/05/12 -- Nami Media, provider of the leading pay-per-click (PPC) performance ad solutions for networks, has broadened its product development capabilities with the hires of Stefanie Rubin as VP Product Development and three supporting staff, bringing Nami's total team to 32 people. Nami's product team has streamlined their turnkey PPC platform into three core products -- adManager, adConnect, and adPublisher -- that serve the PPC market from end to end. The platform operates on a massive scale, handling billions of queries and tens of millions of clicks per day, connecting direct advertisers and feeds to publishers through over one hundred PPC ad networks.
Stefanie Rubin began her career in product development at Excite@Home, where she led an e-commerce service that scaled to 50,000 users within nine months and drove revenues of $6M. She moved on to LowerMyBills.com, where she delivered 40+ projects with incremental revenues in excess of $30M. At US Search, she boosted member retention by 30%, and at Domain Development Corp, she qualified and tested different monetization solutions for domains in DDC's portfolio. Stefanie is a certified PMP and Scrum Master and holds a law degree from the University of California.
The Nami platform was built initially around Nami AdConnect, the leading XML ad server and traffic management system for the PPC industry. Nami AdConnect provides unparalleled traffic quality controls and feed optimization functionality by enabling networks to aggregate XML feeds, optimize them for revenue and traffic quality, and distribute them across large publisher networks. Nami AdManager, released in August 2012, adds a direct advertiser platform that partners can use to sell bidded PPC text ads on a keyword, category or Run of Network basis to instantly establish direct relationships with advertisers. And Nami AdPublisher allows partners to distribute PPC text ads by converting XML feeds into display ad units, creating new distribution vehicles and accessing new traffic sources.
The combined platform is a powerful, complete PPC solution that works for vertical ad networks, niche publisher networks, blog networks, audience development platforms, and other PPC networks. The Nami platform is white labeled, and designed to make it easy for partners to integrate into their own branded systems. For more detail, visit the re-launched website at www.namimedia.com.
"This is a turnkey solution that is simple and low cost to integrate, and for the first time provides our partners with full end-to-end management tools," said Nami CEO Alex Cory. "Our partners can now closely manage both their direct advertiser and publisher relationships alongside all of their other feed and distribution relationships, while also gaining significant cost savings on ad serving and ad management. It's the perfect platform for networks and publishers who want to offer complete PPC solutions to their clients."
The Nami team, including the newest additions to the growing company, will attend the upcoming ad:tech New York event November 7th - 8th. Nami will also host an exclusive, invitation-only Red Rope networking event on November 6, where they will bring together industry leaders and decision makers for a night of cocktails and collaborative discussions with current and future partners in the PPC industry. In addition, the team will offer live demonstrations of adManager, the newest addition to the Nami PPC platform. To request a demo presentation or to set an appointment to speak with a Nami representative at ad:tech, please email [email protected] or call 1.888.620.6264.
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