| By Elizabeth White | Article Rating: |
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| May 10, 2012 05:15 AM EDT | Reads: |
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Cloud Expo New York $500 Savings here!
In spite of the great strides the cloud industry has made in addressing security and integration concerns, large enterprises (e.g., banks, insurance companies, health care firms) continue to be reluctant to adopt the cloud for mission-critical applications. Further, resistance to cloud adoption is now at least as much an issue of misaligned incentives and fear of the unknown as it is about legitimate technology concerns.
Breaking the impasse on mission-critical apps often can't be done directly and instead requires proof to be accumulated over a sustained period of time. The trick is to find a way for a customer to kick the tires of the cloud solution in a way that is financially rewarding for all parties.
In his session at the 10th International Cloud Expo, Ben Frenkel, Cloud Evangelist and Cloud CTO at Pegasystems, will describe a proven systematic, repeatable way to make the enterprise comfortable with the cloud for mission-critical applications.
Explore Cloud Expo Sponsorship & Exhibit Opportunities !

Speaker Bio:
Ben Frenkel, Cloud Evangelist and Cloud CTO at Pegasystems, is in charge of commercializing Pega's Platform-as-a-Service technology. Prior to his current role, he headed Pegasystems' technology alliances group. He also led the launch of the PegaExchange, Pega's marketplace for customers and partners to exchange applications and plug-ins. Frenkel has an MBA from the MIT Sloan School of Management.
A Rock Star Faculty, Top Keynotes, Sessions, and Top Delegates!
Cloud Expo 2012 New York, June 11-14, 2012, at the Javits Center in New York City, New York, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo conference and exhibition in New York City, June 11-14, 2012, and in Santa Clara, CA, November 5-8, 2012.
The recent Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, was the largest Cloud Computing conference ever produced with more sponsors, exhibitors and delegates than all other Cloud events of the year combined!

Cloud Expo New York will attract more than 8,000 delegates from 48 countries and over 200 sponsors and exhibitors!
All main layers of the Cloud ecosystem will be represented at the 10th International Cloud Expo - the infrastructure players, the platform providers, and those offering applications, and they'll all be here to speak, sponsor, exhibit and network.
"Cloud Expo was announced on February 24, 2007, the day the term ‘cloud computing' was coined," said Fuat Kircaali, founder and chairman of SYS-CON Events, Inc. "Cloud has become synonymous with ‘computing' and ‘software' in two short years, and this event has become the new PC Expo, Comdex, and InternetWorld of our decade. By 2012, more than 50,000 delegates per year will be attending Cloud Expo."

Sponsorship Opportunities
for Cloud Expo New York
Cloud Expo 2012 New York "show prospectus" has shipped. Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802-3021.
Early Bird Registration Options
for Cloud Expo New York
Cloud Expo delegates can pre-register for Cloud Expo New York with $500+ savings here.
About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream at www.sys-con.com - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Computing Expo (www.CloudComputingExpo.com), Virtualization Conference & Expo (www.VirtualizationConference.com), Government IT Conference & Expo (www.GovITExpo.com), Cloud Computing Bootcamp (www.CloudComputingBootcamp.com), and UlitzerLive! New Media Conference & Expo (http://events.sys-con.com).
Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo New York, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc.
Published May 10, 2012 Reads 4,357
Copyright © 2012 SYS-CON Media, Inc. — All Rights Reserved.
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More Stories By Elizabeth White
Elizabeth is an assistant news editor at SYS-CON Events, Inc. where annual high-energy conferences are created with industry-leading players. Elizabeth works on the SYS-CON Events team behind Cloud Computing Conference & Expo, Virtualization Conference & Expo, GovIT Expo, and the UlitzerLive! New-Media Conference & Expo.
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