|By Maria Elena Duron||
|February 7, 2010 07:52 AM EST||
Personal Branding on Ulitzer
Time is a scarcity. We’re moving, receiving, listening, answering and engaging at speeds faster than ever before. Have you ever watched a video longer than one minute and become impatient? Proof positive that we must accelerate to even participate!
The value of one minute:
Ask a person
Who has missed the train, bus or plane.
In less than one minute, we make a lasting first impression. The AICI (Association of Image Consultants International) publishes that it happens in the first 7 to 15 seconds. We make judgments on education, social economic status and intelligence.
Here are 9 ways to exude and engage your brand in a way that makes you viable when your visible and engages others to speak positively on your behalf.
9 interactions that happen in a minute (and getting good at them)
1. Become good at introductions. Know what you do and who you do it well with. In less than a minute, you must be good at answering the question “what do you do” (without using your title – the person that can explain it and connect the dots for others is seen as engaging and confident as opposed to the person who throws out the title with presumptions and assumptions). Yet, keep it short and then ask them “what is it you do”? Focus on them, utilize a FORMULA for conversations and you’ll be remembered as a great conversationalist.
2. Become good at answering the question – what have you been up to lately? What can you say that will really shine the most positive light on who you are? Answer that question before you’re asked and when you quickly respond and turn it back to them – you’ll be memorable.
3. As you engage others, keep in mind the question – “what can I do to make you feel as important as I think you are.” This is about being genuine so make sure you are engaging, connecting with those whom you would really like to know. And, keep in mind that they are tuned into the radio station WIIFM (What’s in it for me?) so engage them in a way that answers that question.
4. Get good command of your body language. It’s true eye contact, a firm handshake, dress for inclusion (look like you belong where you are and at the position you hold or desire) –speak volumes for you.
5. Get good command of your voice. Even with one-on-one conversations, “Ummms, you knows, stuff like that, what’s his name, whatever” along with the overuse of “awesome, amazing, cool, excellent, delighted” detract from any positive impact you may be making. Like swimming, you must practice and ‘do it’ and not just read about how to get better at this.
6. Get good at remembering people’s names, information and interests. People really talk positively about people who notice and value them.
7. Be up to speed on techno-etiquette. Much as we are time-deprived, refrain from texting in the middle of a conversation with someone (or reading a text or email). In less than a minute, it’s speaking volumes that “there might be something more important than you here – let me check”. Silence your phone in meetings and keep it “on your person”. In your hand you can silence a vibration or leave the room if necessary. Do not answer a call in room when someone else is talking or presenting – talk about garnering an impression of being “rude” instantly.
Use an email signature with your contact information on there. It reflects poorly on you if someone wants to call you and they cannot even find your phone number on the bottom of your email. Refrain from being the person of “a thousand links”. Keep one or two active links on your email signature and your social network links and you’re good. Keep an up to date signature and you’re great!
8. Leave helpful messages. The person that says “it’s me” or “call me” loses. Start with your phone number then: helpful piece of information or call to action; how to avoid telephone tag or what to do next and best number to call you at and time.
9. Say thank you. At the end of an email, transaction, contact, or conversation, always say thank you. It can be as simple as “thank you for this meeting” or to “I appreciate you taking this moment to listen” or “I’m grateful that we’ve met”. The person who takes it one step further and reduces it down to writing (nothing elaborate – a fast note dropped in the mail will be remembered) will stand out. And, while electronic thank you’s are great – physical ones beat them all and personal ones create the most positive memories.
I know – not rocket science – at all. Yet, there’s a huge difference between knowing and doing. Knowledge is not power, applied knowledge is. What will you apply today?
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