|By Maria Elena Duron||
|February 7, 2010 07:52 AM EST||
Personal Branding on Ulitzer
Time is a scarcity. We’re moving, receiving, listening, answering and engaging at speeds faster than ever before. Have you ever watched a video longer than one minute and become impatient? Proof positive that we must accelerate to even participate!
The value of one minute:
Ask a person
Who has missed the train, bus or plane.
In less than one minute, we make a lasting first impression. The AICI (Association of Image Consultants International) publishes that it happens in the first 7 to 15 seconds. We make judgments on education, social economic status and intelligence.
Here are 9 ways to exude and engage your brand in a way that makes you viable when your visible and engages others to speak positively on your behalf.
9 interactions that happen in a minute (and getting good at them)
1. Become good at introductions. Know what you do and who you do it well with. In less than a minute, you must be good at answering the question “what do you do” (without using your title – the person that can explain it and connect the dots for others is seen as engaging and confident as opposed to the person who throws out the title with presumptions and assumptions). Yet, keep it short and then ask them “what is it you do”? Focus on them, utilize a FORMULA for conversations and you’ll be remembered as a great conversationalist.
2. Become good at answering the question – what have you been up to lately? What can you say that will really shine the most positive light on who you are? Answer that question before you’re asked and when you quickly respond and turn it back to them – you’ll be memorable.
3. As you engage others, keep in mind the question – “what can I do to make you feel as important as I think you are.” This is about being genuine so make sure you are engaging, connecting with those whom you would really like to know. And, keep in mind that they are tuned into the radio station WIIFM (What’s in it for me?) so engage them in a way that answers that question.
4. Get good command of your body language. It’s true eye contact, a firm handshake, dress for inclusion (look like you belong where you are and at the position you hold or desire) –speak volumes for you.
5. Get good command of your voice. Even with one-on-one conversations, “Ummms, you knows, stuff like that, what’s his name, whatever” along with the overuse of “awesome, amazing, cool, excellent, delighted” detract from any positive impact you may be making. Like swimming, you must practice and ‘do it’ and not just read about how to get better at this.
6. Get good at remembering people’s names, information and interests. People really talk positively about people who notice and value them.
7. Be up to speed on techno-etiquette. Much as we are time-deprived, refrain from texting in the middle of a conversation with someone (or reading a text or email). In less than a minute, it’s speaking volumes that “there might be something more important than you here – let me check”. Silence your phone in meetings and keep it “on your person”. In your hand you can silence a vibration or leave the room if necessary. Do not answer a call in room when someone else is talking or presenting – talk about garnering an impression of being “rude” instantly.
Use an email signature with your contact information on there. It reflects poorly on you if someone wants to call you and they cannot even find your phone number on the bottom of your email. Refrain from being the person of “a thousand links”. Keep one or two active links on your email signature and your social network links and you’re good. Keep an up to date signature and you’re great!
8. Leave helpful messages. The person that says “it’s me” or “call me” loses. Start with your phone number then: helpful piece of information or call to action; how to avoid telephone tag or what to do next and best number to call you at and time.
9. Say thank you. At the end of an email, transaction, contact, or conversation, always say thank you. It can be as simple as “thank you for this meeting” or to “I appreciate you taking this moment to listen” or “I’m grateful that we’ve met”. The person who takes it one step further and reduces it down to writing (nothing elaborate – a fast note dropped in the mail will be remembered) will stand out. And, while electronic thank you’s are great – physical ones beat them all and personal ones create the most positive memories.
I know – not rocket science – at all. Yet, there’s a huge difference between knowing and doing. Knowledge is not power, applied knowledge is. What will you apply today?
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
Sep. 29, 2016 09:45 AM EDT Reads: 1,189
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Sep. 29, 2016 09:45 AM EDT Reads: 2,621
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Sep. 29, 2016 09:30 AM EDT Reads: 628
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
Sep. 29, 2016 09:30 AM EDT Reads: 388
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Sep. 29, 2016 09:30 AM EDT Reads: 3,203
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Sep. 29, 2016 09:30 AM EDT Reads: 4,438
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Sep. 29, 2016 09:00 AM EDT Reads: 4,161
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, will discuss recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model f...
Sep. 29, 2016 08:00 AM EDT Reads: 2,089
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Sep. 29, 2016 08:00 AM EDT Reads: 2,691
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Sep. 29, 2016 08:00 AM EDT Reads: 2,710
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Sep. 29, 2016 07:00 AM EDT Reads: 3,489
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Sep. 29, 2016 07:00 AM EDT Reads: 3,415
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Sep. 29, 2016 06:45 AM EDT Reads: 1,675
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Sep. 29, 2016 06:45 AM EDT Reads: 3,212
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
Sep. 29, 2016 05:45 AM EDT Reads: 1,504
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
Sep. 29, 2016 05:15 AM EDT Reads: 1,248
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
Sep. 29, 2016 05:00 AM EDT Reads: 1,643
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Sep. 29, 2016 04:30 AM EDT Reads: 4,692
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Sep. 29, 2016 04:00 AM EDT Reads: 1,219
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Sep. 29, 2016 04:00 AM EDT Reads: 1,823