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Audi Embraces KonaKart in New eCommerce Venture

The online shop is the first step toward optimizing the sales procedure

Prestige auto-maker Audi have just launched the "Audi Tradition Shop" which allows Audi enthusiasts to purchase spare parts on the web for their treasured vintage vehicles.

Audi Tradition’s depot contains more than 300,000 parts that are no longer available as Original Parts. The online shop is the first step toward optimizing the sales procedure and already provides access to a growing catalogue of over 10,000 spare parts.

KonaKart's advanced technology allowed Audi to integrate the solution with existing corporate systems and complete the project on time, following a very aggressive schedule.

Christian Schmutz, Solution Architect, AUDI AG commented:

We looked for an e-Commerce Server which would fulfil our requirements for a flexible, easily customizable J2EE based architecture, which could be used in an enterprise context and as a platform for multi stores. Last but not least it should be actively supported and developed by the supplier. We found it with KonaKart. We integrated the Audi Tradition-Parts shop in a very short project time with our SAP ERP system using Web Services and customer-, dealer- and employee- portals with SingleSignOn. KonaKart could be the core product on which our next online shops will be based.


John Hornsby, Managing Director, DS Data Systems UK Ltd, added:

"We are delighted to have supported Audi in this important project and pleased to see that Christian's team have created such an impressive store using our KonaKart technology. We look forward to continuing to support Audi and other parts of the VW Group with KonaKart solutions."

The live store can be seen at http://trshop.audi.de/.

Information about the KonaKart eCommerce platform can be found at http://www.konakart.com/


More Stories By John Hornsby

John Hornsby is a Co-founder of DS Data Systems UK Ltd who produce KonaKart, the leading Java eCommerce / shopping cart platform. 25 years in a variety of fields of Computing and across 3 continents. Senior IT positions with Rockwell, Barclays, JP Morgan and others before setting up DS Data Systems UK Ltd in 1999.