|By Peter Reynolds, Tony Jewtushenko||
|September 19, 2005 03:00 PM EDT||
Much time, energy, and commitment are required to develop and sell successful software products and Web-based services. Most products of this type are initially developed for a specific language and locale (e.g., U.S. English). To maximize return on investment, products can be customized so they may be available to the largest possible market - the global market. This customization process is known as localization.
Localization includes not only translation of the displayed text, but also adaptation of a product to comply with a country's cultural and legal practices. Examples of cultural conventions include date/time formats, postal address formats, font sizes, appropriateness of colors, numeric or currency formats and symbols, culturally appropriate icons or graphics, etc. The diversity of software platforms and technologies means that tools and technologies that support localization are also diverse and are frequently incompatible with each other. Industry standards drive process and technology efficiencies, and OASIS XLIFF (XML Localization Interchange File Format) has emerged as a standard interchange file format for localization-related data and metadata. This article will introduce the process of localization and summarize the challenges and issues facing those who localize. It will illustrate how XLIFF addresses many of the challenges and issues with descriptions of its architecture, provide examples of how to use it in real life, and discuss how it was developed and where it goes from here.
Localization: A Brief Overview
Having a product available in a different language increases the potential market into which it can be sold. Microsoft, IBM, and Oracle earn more than 60 percent of their sales from international markets. IBM recently reported that 70 percent of Web users speak a primary language other English. Within the United States, 18 percent of the population speak a language other than English at home. The Canadian Translation Bureau has reported that Canada represents 4 to 8 percent of the global translation services market with only 0.5 percent of the world's population.
The software localization industry was born in the mid 1980s as a result of the personal computer revolution. Early projects were very engineering intensive. Software developers would usually throw the final version of the application over the proverbial wall and expect the localization team to do the rest. The user interface and functional code were in the same file, which meant that functionality problems would often be introduced during the translation process. Before translation could begin, a software engineer would first need to change the character set code pages to ensure that software could be translated into the target language. Separating code from the UI required significant software development and localization resources. Physically and logically partitioning the UI data into separate resource containers reduced the severity and frequency of functionality defects introduced by the localization process.
The introduction of the Unicode character set standard and the growing emphasis on internationalization as a standard component of the software engineering practice was a very significant benefit to reducing the time and cost of localization. Internationalization is the process of developing software in such a way that it can run in different international environments without adapting or recompiling the code. Unicode introduced a common character set code page, and it is one of the corner-stones of software internationalization. The World Wide Web Consortium's (W3C) specifications and guidelines have addressed localization issues such as the separation of code and UI, character set issues, and date and time formatting. Cultural and economic factors are motivating many organizations to design and adapt their products for delivery to the global markets.
Today global markets are not content to wait months or even weeks for locally adapted software to be made available to them, so localization must now be done in parallel with the core product development. "Throwing software over the wall" to be localized after a product is sold is no longer an option.
The Internet introduces new challenges into the localization process by enabling more complex distribution models. Products and content are rolled out simultaneously throughout the global markets. The proliferation of diverse architectural frameworks and technologies upon which Internet and e-business applications are built has resulted in different degrees of complexity in both the core development and in localization.
Throughout its history, the localization industry addressed these business challenges through improvements in tools and processes delivered by competing vendors. Their solutions addressed specific technical or process requirements, but were rarely interoperable, which often resulted in vendor lock-in. With XLIFF, the localization industry got together to find a solution to some of the challenges that the industry is now facing.
Localization Challenges Addressed by XLIFF
XLIFF has already provided solutions to difficult localization challenges, including the following.
Challenge: Many different file formats to localize - The typical localization project is composed of data stored within many unique resource formats. Building tools to support the localization of these formats is costly and inefficient.
Solution: Transform or extract all localizable resources, regardless of native format, into XLIFF containers. For example, before XLIFF existed, one major database and enterprise software vendor localized 32 unique resource formats. Some of the formats were proprietary, others were legacy, but most were industry standards (i.e., Java List Resource and Property Resource Bundles, Windows RC Data, .html, .jsp, and various XML). Additionally, each new release introduced additional resource formats, usually XML-based, but each required extensive retooling of the localization tools, which lead to quality problems and scheduling delays. To reduce the retooling work and its consequences, the core development teams were given the responsibility of extracting or transforming the new resource formats to XLIFF before handing off for translation. Three years and three major releases later, the number of unique resource formats supported by the localization tools was reduced from 32 to a much more manageable 17. Additionally, by adopting XLIFF, the tools development team was able to shift resources that had been dedicated to retooling onto building new cost-saving enhancements such as XLIFF's built-in suggested translations features. Listing 1 is an example of a Java properties file and its XLIFF representation.
Challenge: Lack of version management metadata in native resource containers - Localization projects often run concurrently with core development projects, which means that resource files will be made of up of multiple versions or milestones. Version management at the segment level (a segment is the smallest discrete unit of translatable text) is a very useful feature if your goal is to maximize the reuse of previous translations. Web content is often dynamic, and multilingual content must be kept in sync in order to maintain quality. Few if any native resource containers provide a means of tracking the version of the content.
Solution: XLIFF provides metadata structures for tracking versions of source and translated content.
Challenge: Lack of workflow metadata in native resources - During the localization process, data passes through many different hands. Data to be localized is typically externalized by software publishers and handed off to a localization service provider, who in turn may hand it over to translation subcontractors. At each stage of the process, the types of data required are unique to the particular phase (source/target text, Translation Memory, Machine Translation, Termbase, etc.). Introducing automation into a development process saves money and resources and improves quality by ensuring the reproducibility of the process. Native resource files don't usually contain mechanisms for tracking the stage of the process at which changes were introduced to the localization process.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Jun. 25, 2016 06:15 PM EDT Reads: 981
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Jun. 25, 2016 05:00 PM EDT Reads: 669
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Jun. 25, 2016 03:00 PM EDT Reads: 1,524
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Jun. 25, 2016 02:15 PM EDT Reads: 1,006
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Jun. 25, 2016 01:45 PM EDT Reads: 869
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Jun. 25, 2016 01:15 PM EDT Reads: 1,197
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Jun. 25, 2016 11:45 AM EDT Reads: 1,161
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Jun. 25, 2016 11:15 AM EDT Reads: 1,161
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
Jun. 25, 2016 11:00 AM EDT Reads: 486
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Jun. 25, 2016 11:00 AM EDT Reads: 1,280
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Jun. 25, 2016 10:30 AM EDT Reads: 1,229
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Jun. 25, 2016 10:15 AM EDT Reads: 1,220
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jun. 25, 2016 10:00 AM EDT Reads: 666
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Jun. 25, 2016 09:30 AM EDT Reads: 1,081
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change t...
Jun. 25, 2016 07:45 AM EDT Reads: 1,054
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
Jun. 25, 2016 07:30 AM EDT Reads: 878
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Jun. 24, 2016 01:00 PM EDT Reads: 1,331
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
Jun. 24, 2016 12:00 PM EDT Reads: 1,589
industrial company for a multi-year contract initially valued at over $4.0 million. In addition to DataV software, Bsquare will also provide comprehensive systems integration, support and maintenance services. DataV leverages advanced data analytics, predictive reasoning, data-driven diagnostics, and automated orchestration of remediation actions in order to improve asset uptime while reducing service and warranty costs.
Jun. 22, 2016 11:00 AM EDT Reads: 1,351
Vidyo, Inc., has joined the Alliance for Open Media. The Alliance for Open Media is a non-profit organization working to define and develop media technologies that address the need for an open standard for video compression and delivery over the web. As a member of the Alliance, Vidyo will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia Video codec, AV1. Vidyo’s contributions to the organization will bring to bear its long history of expertise in codec technolo...
Jun. 19, 2016 12:45 PM EDT Reads: 1,243