Welcome!

Industrial IoT Authors: Elizabeth White, Stackify Blog, Yeshim Deniz, SmartBear Blog, Liz McMillan

Related Topics: Government Cloud, Open Source Cloud, Agile Computing, @CloudExpo, CRM

Government Cloud: Article

Publishing Synergy: Blog, Twitter and Ulitzer

Ulitzer platform has definitely demonstrated its value in the delivery of true publishing synergy with new media

Government Cloud on Ulitzer

Have you ever been given the task of building and executing an aggressive customer outreach program?

Well I received my assignment about a year ago and trust me; the budget was not commensurate with the assigned goal.

My particular need was to educate prospective Federal government customers on a new information technology trend.

Known as cloud computing, this new approach blends service oriented architecture (SOA), virtualization technologies and a "pay-by-the-use" sales approach into a new IT delivery business model.

Although this new approach promised the delivery of better constituent service at a reduced cost, risk adverse Federal agency decision makers needed to know much more before they would even consider cloud computing as an option.

During a time of economic collapse and fiscal crisis, competing security, governance and procurement requirements would also need to be adequately addressed. Unfortunately, "elastic computing" still needed an "elastic federal procurement" companion.

Our initial approach to this challenge was to rely on traditional media outlet tools. After first securing prominent positioning and ad space in an industry leading print magazine, we aggressively sought opportunities to also publish related print articles.

Although we were very frugal in our negotiations during this initial campaign, creative development cost, content review timelines and limited publication frequencies all contributed to making this an untenable budgetary option. Attempts to salvage this traditional approach with parallel email campaigns were also less than satisfactory. High list acquisition cost, weak channel linkage and an inability to gauge our relevance to targeted readers led to very low click through rates.

After this dismal start, we finally made the jump into new media with the launch of a customer focused blog.  This shift began to deliver results almost immediately. From a budget point of view, our burn rate reduced significantly.

For the first time, we were also able to directly measure the efficiency of our outreach program (blog visitors per dollar spent). Creative development cost plummeted, content review times shortened and our publication frequencies increased dramatically. Since our visitors were self-selected, blog post relevance was also directly measureable. Even with this enhanced flexibility, however, the one obvious shortfall was distribution.  Without an established readership or broad web presence our industry impact was minimal. That's when we turned to Ulitizer.

We first linked up with Ulitzer through an author site. With Really Simple Syndication (RSS), blog post were automatically published on selected Ulitzer topic sites. This single move increase blog post readership from ~150 per week to over 150 per day!! These rapid results emboldened us to tackle the editorship of a couple of topics.

This move doubled our readership yet again! With these two simple moves, we quickly addressed our distribution shortfall while maintaining high flexibility and a low budgetary burn rate.  Recently, we've extended our foray into new media by "tweeting" links to our newest blog post and Ulitzer articles. Although detailed topic statistic are not routinely made available by Uliizer, they have told me that our two topics have a combined 1.2M views per month, 80,000 of which are from unique visitors.

In the six months we've been using Ulitzer, the platform has definitely demonstrated its value in the delivery of true publishing synergy with new media. Through it, we have built an effective, responsive and fiscally conservative customer outreach program. Industry thought leadership, as measured by article readership, has exceeded all expectations. We look forward to future enhancements and will certainly leverage the many other related offerings.

Cloud Musings

More Stories By Kevin Jackson

Kevin Jackson, founder of the GovCloud Network, is an independent technology and business consultant specializing in mission critical solutions. He has served in various senior management positions including VP & GM Cloud Services NJVC, Worldwide Sales Executive for IBM and VP Program Management Office at JP Morgan Chase. His formal education includes MSEE (Computer Engineering), MA National Security & Strategic Studies and a BS Aerospace Engineering. Jackson graduated from the United States Naval Academy in 1979 and retired from the US Navy earning specialties in Space Systems Engineering, Airborne Logistics and Airborne Command and Control. He also served with the National Reconnaissance Office, Operational Support Office, providing tactical support to Navy and Marine Corps forces worldwide. Kevin is the founder and author of “Cloud Musings”, a widely followed blog that focuses on the use of cloud computing by the Federal government. He is also the editor and founder of “Government Cloud Computing” electronic magazine, published at Ulitzer.com. To set up an appointment CLICK HERE

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


IoT & Smart Cities Stories
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Disruption, Innovation, Artificial Intelligence and Machine Learning, Leadership and Management hear these words all day every day... lofty goals but how do we make it real? Add to that, that simply put, people don't like change. But what if we could implement and utilize these enterprise tools in a fast and "Non-Disruptive" way, enabling us to glean insights about our business, identify and reduce exposure, risk and liability, and secure business continuity?
DXWorldEXPO LLC announced today that Telecom Reseller has been named "Media Sponsor" of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
In this Women in Technology Power Panel at 15th Cloud Expo, moderated by Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, Esmeralda Swartz, CMO at MetraTech; Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems; Seema Jethani, Director of Product Management at Basho Technologies; Victoria Livschitz, CEO of Qubell Inc.; Anne Hungate, Senior Director of Software Quality at DIRECTV, discussed what path they took to find their spot within the tec...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...