PHILADELPHIA, June 22 /PRNewswire/ -- As announced during last week's Healthcare Distribution Management Association (HDMA) conference in Orlando, Edge Dynamics and Pembroke Consulting will host a webcast titled "Secure Commerce Practices for Today's Pharmaceutical Channel." The webcast will be held Wednesday, July 13, 2005, from noon to 1 p.m. Eastern.

Pembroke Consulting President Adam J. Fein, Ph.D., a renowned pharmaceutical channels expert, and John McGrory, CEO of Edge Dynamics, the leading provider of Commerce Optimization solutions for the pharmaceutical industry, will present a compelling analysis of the current U.S. drug distribution channel and discuss future trends. They will also supply a framework to help drugmakers protect patients and gain greater transparency, accountability and control of their distribution channels.

Recent events ranging from counterfeit products and secondary market activity to pricing and inventory management abuses have brought channel control issues to the forefront in the minds of senior pharmaceutical executives, causing them to take action to ensure public safety and business integrity.

To attend the webcast, visit http://www.edgedynamics.com/Edge-Pembroke-Webcast/ .

"Drugs are dispensed to patients at over 140,000 locations in the U.S. The pharmaceutical industry should adopt secure commerce practices based on technology available today. New track-and-trace technologies, such as RFID, will not be pervasive in this complex dispensing network for several years," said Pembroke Consulting President Adam J. Fein, Ph.D. "Careful analysis of existing trading relationships provides a bridge between today's needs and the promise of future technologies."

"The pharmaceutical industry must act now to secure the distribution channel and protect patients," said Edge Dynamics CEO John McGrory. "Edge Dynamics provides drug manufacturers with the software tools to improve transparency, ensure accountability, and gain control of their product inventories."

Edge Dynamics software automatically analyzes real-time transaction data, allowing pharmaceutical manufacturers to identify and correct undesired channel activity such as diversion, secondary market activity, excessive inventory, and other product or financial abuses.

About Edge Dynamics

Edge Dynamics provides enterprise software for pharmaceutical manufacturers which enables them to achieve channel integrity and improve profitability. Edge products and services combine innovative technology and deep domain expertise in solutions that optimize sales, distribution, and supply chain operations while complementing traditional transaction management and analytic systems. The company has offices in Pennsylvania and California. Visit http://www.edgedynamics.com/ or call 650.780.7800 for more information.

About Pembroke Consulting

Pembroke Consulting helps senior executives from manufacturing; wholesale distribution and B2B technology companies build and sustain market leadership. The firm has offices in Philadelphia and Chicago. Visit http://www.pembrokeconsulting.com/ or call 215.523.5700 to learn more about the firm and its services.

NOTE: Edge Dynamics and the Edge Dynamics logo are trademarks of Edge Dynamics, Inc. in the United States and other countries. All other company and product names mentioned are the trademarks or registered trademarks of their respective companies.

CONTACT: Ross Perich, +1-925-556-5463, for Edge Dynamics; or
Randy Ryerson of Pembroke Consulting, +1-215-523-5700, ext. 16

Web site: http://www.edgedynamics.com/Edge-Pembroke-Webcast

Web site: http://www.pembrokeconsulting.com/

Web site: http://www.edgedynamics.com/

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