Welcome!

Industrial IoT Authors: William Schmarzo, Elizabeth White, Stackify Blog, Yeshim Deniz, SmartBear Blog

News Feed Item

Broadband Services Remain a Top Spending Priority for Consumers Even in Tight Economic Times, Research Shows

PARIS, June 25 /PRNewswire/ -- Consumers are unwilling to part with their broadband services at home even in the midst of the economic downturn, preferring to cut spending on things like dining out and leisure travel, according to a series of recent studies sponsored by Alcatel-Lucent (Euronext Paris and NYSE: ALU).

These findings were uncovered as part of a global study exploring the impact of the economic recession on spending for telecom services and the role broadband services can play in promoting global economic growth and social welfare. The study, conducted by of Alcatel-Lucent's Market Advantage Program (MAP) -- in cooperation with market research firms Penn, Schoen & Berland Associates and Ipsos MediaCT -- employed statistical analysis to determine how consumers prioritize household spending, given a recessionary mindset, comparing the relative value of a wide variety of specific fee-based services.

Broadband services appear to be nearly recession-proof, with 84 percent of consumers identifying broadband as an essential network service and therefore the least likely target for spending cuts. The studies also showed that more consumers globally are planning to subscribe to and/or upgrade their broadband services, even while reducing spending in other areas. Key factors driving this preference include a desire to reduce the cost and travel time associated with commuting, coupled with a preference for greener alternatives. In developed countries, respondents also noted a growing dependence on the Web as an information source, business tool, social network and entertainment venue.

"This clearly shows that people across the world rely on broadband services as a central part of their social and economic lives," said Tim Krause, Chief Marketing Officer for Alcatel-Lucent. "As the world looks at ways to address the twin challenges of economic growth and climate change, our research shows that broadband and the digital economy must absolutely be at the top of decision making agendas."

The research indicated that attitudes about broadband cut across regions and socio-economic strata, however it also revealed distinctions in attitudes about the economy between consumers in high-growth markets and those in more developed markets.

In markets such as France, for example, consumers indicate that the financial crisis has had a greater negative impact on their household when compared to consumers in other countries.

In contrast, people in emerging countries are more optimistic about the future than those in developed countries around the world. While two thirds of consumers indicated they are cutting expenditures, 85 percent of consumers from emerging countries indicated that their household economic situation would be the same or better a year from now compared to 64 percent of respondents in the developed countries.

About the Market Advantage Program & Alcatel-Lucent's Research Initiatives

This research is part of a broader initiative by Alcatel-Lucent to characterize the impact and potential benefits of telecommunications services on the global community. The Alcatel-Lucent Market Advantage Program (MAP) is an exclusive resource created to partner with service providers in analyzing and identifying new market opportunities, driving demand with effective marketing programs and closing profitable new business faster.

For more information on MAP and how we are working with service providers and stakeholders across the world to better understand consumer needs, please visit. http://www.alcatel-lucent.com/map

Information on additional Alcatel-Lucent research and market development-related initiatives can be found at the following links:

- Alcatel-Lucent launches "Broadband for All" program in United States to help telecom providers addressing broadband stimulus funding opportunities (http://www.alcatel-lucent.com/wps/portal/newsreleases/detail?LMSG_CABINET=Docs_and_Resource_Ctr&LMSG_CONTENT_FILE=News_Releases_2009/News_Article_001562.xml&lu_lang_code=en )

- Alcatel-Lucent and Telecommunications Journal of Australia launch 3rd "Broadband Environment Challenge" at the Sustainable Fibre Nations industry forum (http://www.alcatel-lucent.com/wps/portal/newsreleases/detail?LMSG_CABINET=Docs_and_Resource_Ctr&LMSG_CONTENT_FILE=News_Releases_2009/News_Article_001571.xml&lu_lang_code=en )

- Alcatel-Lucent appoints executive for National Broadband Network (NBN) (http://www.alcatel-lucent.com/wps/portal/newsreleases/detail?LMSG_CABINET=Docs_and_Resource_Ctr&LMSG_CONTENT_FILE=News_Releases_2009/News_Article_001570.xml&lu_lang_code=en )

- European study presents findings on invention of online and interactive television applications by end-users (http://www.alcatel-lucent.com/wps/portal/newsreleases/detail?LMSG_CABINET=Docs_and_Resource_Ctr&LMSG_CONTENT_FILE=News_Releases_2009/News_Article_001547.xml&lu_lang_code=en )

(Due to the length of these URLs, it may be necessary to copy and paste the hyperlinks into your Internet browser's URL address field. Remove the space if one exists.)

About Alcatel-Lucent

Alcatel-Lucent (Euronext Paris and NYSE: ALU) is the trusted partner of service providers, enterprises and governments worldwide, providing solutions that to deliver voice, data and video communication services to end-users. A leader in fixed, mobile and converged broadband networking, IP technologies, applications and services, Alcatel-Lucent leverages the unrivhalled technical and scientific expertise of Bell Labs, one of the largest innovation powerhouses in the communications industry. With operations in more than 130 countries and the most experienced global services organization in the industry, Alcatel-Lucent is a local partner with a global reach. Alcatel-Lucent achieved revenues of Euro 16.98 billion in 2008 and is incorporated in France, with executive offices located in Paris. For more information, visit Alcatel-Lucent on the Internet: http://www.alcatel-lucent.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...